By Michael Liedtke, Technology Writer
SAN FRANCISCO (AP) --Apple is releasing a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.
The upgrade to the iOS 18 operating system on Monday arrives more than a month after four iPhone 16 models equipped with the special computer chip needed to power the AI features went on sale at prices ranging from $800 to $1,200. Last year’s premium models — the iPhone 15 Pro and iPhone 15 Pro Max — also possess a processor that will enable the AI technology after the software update is installed.
Recent versions of Apple’s iPad and Mac computer also can be updated with the software.
Countries outside the U.S. won’t be getting the AI software for their iPhones until next year at a date still to be determined. Apple spent the past five weeks testing the AI software among an audience of iPhone owners who signed up to help the company fine tune the technology.
The AI infusion is supposed to transform Apple’s often bumbling virtual assistant Siri into a more conversational, versatile and colorful companion whose presence will be denoted by a glowing light that circles the iPhone’s screen as requests are being handled.
While Apple is promising Siri will be able to perform more tasks and be less prone to becoming confused, it won’t be able to interact with other apps installed on the iPhone until another software update comes out at a still-unspecified date.
Other AI features included in this software update will handle a variety of writing and proofreading tasks, summarize the content of emails and other documents. The AI also will provide a variety of editing tools to alter the appearance of photos and make it easier to find old pictures.
Other AI tricks still to come in future software updates will include the ability to create customized emojis on the fly or conjure other fanciful imagery upon request. Apple also plans to eventually enable its AI suite to get a helping hand from OpenAI’s ChatGPT when users want it.
Most of the AI features Apple introduced Monday are already available on Android-powered smartphones that Samsung and Google released earlier this year.
In an effort to distinguish its approach from the early leaders in AI, the iPhone’s suite of new technology is being marketed as “Apple Intelligence.” Apple is also promising its AI features will do a far better job protecting the privacy of iPhone owners by either running the technology on device or corralled in a fortress-like data center when some requests have to be processed remotely.
Because most iPhones currently in use around the world don’t have the computer chip needed for Apple’s AI, the technology is expected to drive huge demand for the new models during the holiday season and into next year, too. That’s the main reason why Apple’s stock price has soared 18% since the Cupertino, California, previewed its AI strategy at a conference in early June. The run-up has increased Apple’s market value by about $500 billion, catapulting it closer to becoming the first U.S. company to be worth $4 trillion.
Apple will give investors their first glimpse at how the iPhone 16 is faring Thursday when the company posts quarterly financial information for the July-September quarter — a period that includes the first few days the new models were on sale.
Demand for the high-end iPhone 15 models ticked upward as prices for them fell and the excitement surrounding Apple’s entrance into the AI market ramped up, according to an assessment of the smartphone market during the most recent quarter by the research firm International Data Corp.
Apple’s iPhone shipments rose 3.5 percent from the same time last year to 56 million worldwide during the July-September period, second only to Samsung, according to IDC. The question now is whether Apple’s gradual release of more AI will cause owners of older iPhones to splurge on the new models during the holidays, “future-proofing their purchases for the long term,” said IDC analyst Nabila Popal.
Kim Christensen joins Cabin as managing director in L.A.
Cabin Editing Company has brought Kim Christensen on board as the new managing director of its Los Angeles office. She will work alongside founder Carr Schilling in L.A. and in tandem with the company’s executive leadership teams in New York and Europe to continue growing Cabin’s profile globally.
“We are inspired by Kim’s extensive professional background, her wealth of industry knowledge and relationships, and her down-to-earth, approachable leadership style,” shared Schilling. “She’ll be a great fit at Cabin.”
Christensen brings a diverse professional background across all areas of postproduction, including visual effects, design, and editorial. She joins Cabin following 12 years at a52, where as executive producer she helped lead the company to creative success, significant business growth, and newfound synergies across a52 and its sister companies Elastic, Rock Paper Scissors, and Primary. Previously, Christensen held a variety of leadership roles at companies including Bug Editorial, where she led the launch of the company’s L.A. office, Spot Welders, and Public VFX. She began her career on the agency side of the business, working at Amster Yard, a division of McCann Erickson in New York.
Throughout her career, Christensen has gained expertise in all areas of post production and earned a reputation for being hard working, resourceful, and an accessible and collaborative partner with artists and clients. She has worked with international brands including Nike, Apple, Ikea, Samsung, Xfinity and Microsoft, and her campaigns have been recognized with recognition from the Emmys, The One Show, and AICP.
“Cabin not only delivers fantastic and innovative work, but it’s impressive how they’ve been able to balance... Read More