Global creative collective Forsman & Bodenfors (F&B) has reunited with Therabody to unveil the next iteration of the brandโs 2023 campaign โThe Workout Called Life,โ which highlights the wellness advantages and impact of its revolutionary Theragun product line.
For the second installment, F&B and Therabody have teamed to create two :30 spots, which reflect both the agency and brandโs desire to tell a deeper story around everyday movements that act as a workout. This :30 captures the “Balancing Act” workout that goes with being a career-driven professional and mom. โWe started with the insight that many of us are multitaskers, trying to pack so much into each day just to keep up with the pace and expectations of modern life,โ said F&B global strategy lead Tom Suharto. โBut the thing about multitasking is that it all adds up, and by the end of the day, our bodies deserve recovery.โ
The spot, which targets โMillennial Momsโ–leads to what Suharto described as โa hero moment for Therabodyโs Theragun, which releases the tension and gives our characters the recovery they deserve.โ
Shot over four days in Prague, the new campaign spots were directed by the Docter Twins via their production company Thinking Machine. (Docter Twins are alums of SHOOTโs 2008 New Directors Showcase.)
CreditsClient Therabody Agency Forsman & Bodenfors Emma Eriksson, head of creative; Claudette Martin, creative director; Jose DโAlta, associate creative director, design; Conor Patterson, associate creative director, copy; Steve Howze, copywriter; Meg Volk, sr. producer; Tom Suharto, head of global strategy; Sean Stogner, engagement strategy director. Production Thinking Machine Docter Twins, directors; Alon Simcha, exec producer; Matt Ackerman, producer. Service Company Stillking Prague Lida Ashwell Ordnung, service producer; Radim Strelka, DP; Jiri Matura, production designer. Editorial PS260 Ashley Ingbretson, editor; Rana Martin, exec producer; Christopher Nicastro, assistant producer; Laura Schaffner, 1st assistant editor; JT Tsuchiya, 2nd assistant editor. Audio/Mix PS260 Nicole Pettigrew, sound designer & engineer. Color Royal Muster Roslyn Di Sisto, colorist; Matthew Fulton, producer. Finishing PS260 Yoko Lytle, finishing producer; Jared Pollack, Mark Popham, Stephanie Isaacson, Christopher Kimura-Brown, Flame artists; Devon Fabulian, graphics artist. Music Singing Serpent Dennis Culp, exec producer; Jon Spencer, creative director; Beks Johnson, associate producer.
KFC, Highdive, Director Brian Billow Wage A Tender, Satirical War On The Fast Food Industry Battlefield
Brian Billow of O Positive directed this anthem spot for KFC which takes us smack dab in the middle of the chicken tender wars--the fast food industry successor to the chicken sandwich battles.
This over-the-top, satirical ad--part of a fully integrated campaign from agency Highdive--blends medieval jousting with a Kentucky twist as we see KFC workers jump into battle with new Original Recipe Tenders. The food/tabletop portion of the piece was directed by Michael Schrom of production company SCHROM.
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