Brian Billow of O Positive directed this anthem spot for KFC which takes us smack dab in the middle of the chicken tender wars–the fast food industry successor to the chicken sandwich battles.
This over-the-top, satirical ad–part of a fully integrated campaign from agency Highdive–blends medieval jousting with a Kentucky twist as we see KFC workers jump into battle with new Original Recipe Tenders. The food/tabletop portion of the piece was directed by Michael Schrom of production company SCHROM.
Credits
Client KFC Agency Highdive Megan Lally, owner & CEO; Chad Broude, Mark Gross, chief creative officers, co-founders; Joe Nio, chief strategy officer; Chuck Rachford, executive creative director; Casey Stern, Jorge Pomareda, group creative directors; Zeus Alvarez, associate creative director; Kate Sheehan, sr. copywriter; Ryan Inda, copywriter; Bill Lee, art director; Jen Passaniti, head of production; Johannah Scarlet, executive producer; Kamerin McAllister, sr. producer; Austin Neely, producer; Erin Wong, group strategy director; Marisa Rondinelli, strategy director; Aeron Latham, strategist. Production O Positive Brian Billow, director; Ralph Laucella, Marc Grill, Ken Licata, exec producers; Devon Clark, head of production; Adriana Cebada Mora, unit production manager/producer. Production (Food/Tabletop) SCHROM Michael Schrom, director; Andrew Greenberg, head of production; Carl Sturges, exec producer; Larry Gold, producer. Postproduction 1986 Studios Larissa Berringer, managing director; Kevin Zimmerman, editor; Randy McEntee, VFX supervisor; Ergin Kuke, creative director, motion; Becca Sita, exec producer; Mike Trivisonno, producer; Colleen McKay, edit assist; Carl Schumacher, food editor; Justin Harenchar, social editor. Audio Another Country Peter Erazmus, Jordan Stalling, sound designers/mixers; Brett Rossiter, audio assistant; Tim Konn, managing director; Louise Rider, exec producer; Josh Hunnicutt, producer. Music SOUTH Music + Sound Dan Pritikin, Matt Drenik, creative directors; Eric Plust, Jon Darling, composers; Ann Haugen, exec producer; Alina Fox, producer. Color Ethos Studio Katilyn Battistelli, colorist; Annie Cater, color assist; Nat Tereshchenko, producer. Production Consultancy APR Ron Hacohen, VP, managing advisor.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
