Production company Logan Industry has added director Tristan Holmes to its talent roster for U.S. representation spanning commercials and branded content. He has amassed a diverse body of work with clients such as Netflix, Google, T-Mobile, Levi’s, Visa, Guinness, Coca-Cola, Coronation and Altron.
“Tristan’s expertise in seamlessly blending cutting-edge techniques with practical effects makes him an ideal fit for projects requiring complex visual or technical sophistication,” shared Logan Industry EP/founder José I. Nuñez. “We’re excited about the opportunity to push creative boundaries with him and are confident that his fresh, unconventional ideas will help our work stand out in a competitive market.”
Holmes offers a unique perspective shaped by the rich, contrasting experiences of African life, having been raised in Johannesburg, South Africa. Raised as a nomad and driven by his natural passion for storytelling, his work presents a view of the world that is strikingly familiar yet refreshingly unconventional and captures a wide emotional range while remaining deeply personal. He continues to work between Africa and the U.S.
“After many great conversations with Jose and the incredible team at Logan Industry, I knew it was the perfect fit,” said Holmes. “Together, we crafted a clear plan for my place on the roster. The team’s close-knit, open communication made me feel instantly welcomed, and I can tell they are genuinely invested in my growth. I’m grateful to have such a talented and dedicated group supporting me.”
Holmes is a Student Academy Award winner and has recently received “Best Director,” “Best Film” and “Best Script” nominations at this year’s 18th Annual SAFTA (South African Film & Television) Awards. Commercially, he won a “Best Director” Gold at Ciclope. Prior to joining Logan Industry, Holmes was most recently with production house Doomsday.
His television show Go!–which he co-wrote and directed–is coming out on Netflix in February ’25. He has several other long-form television projects currently in development.
Summer Bummer: A Dismaying Q3 Decline For TV Production In Greater L.A.
FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions, has issued a report which found that overall TV production in Greater Los Angeles slipped five percent in the year’s third quarter to 5,048 Shoot Days (SD). The lackluster quarter was the weakest so far in 2024, and surprising for its failure to meet or exceed numbers shared at this time a year ago. In 2023, a double industry strike had for the most part paused most scripted production.
Scripted television producers logged 758 SD last quarter across the economically important TV drama, TV comedy, and TV pilot categories tracked by FilmLA. Recent rates of change in these categories are made meaningless by last year’s strike-related shutdowns. Feature film production, some of which continued during the strikes, rose by 26.6 percent last quarter, to 476 SD. These developments brought some relief to L.A.-based cast and crew, local studio operators and industry vendors. All have wondered since January when work would pick up following last year’s overlapping challenges. Industry output and employment, unfortunately, continues to fall short of expectations set during the post-COVID, streaming bubble era. For every category of scripted production tracked by FilmLA, current levels trail their adjusted five-year averages on both a per-quarter and year-to-date basis.
“Only a few months ago, the industry hoped we’d see an overall on-paper gain in the third quarter, due to the strike effect,” said FilmLA president Paul Audley. “Instead, we saw a pullback and loss of forward momentum, heading into the fall season that will make or break the year.”
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