A Halloween lawn display is a beautiful thing, putting you and onlookers into the mood of the season. But things can go awry if you put your display piece together while in need of a snack. Exhibit A comes in the form of this Snickers spot, “Zombie,” in which a large mechanical zombie doesn’t exactly look menacing as intended. Instead he’s twerking like crazy. A mother and child pass by–she has a look of disbelief and then shoos her kid away from the gyrating zombie.
The couple who set up the zombie mull over what went wrong. The wife concludes they must have missed a step in the directions. Her hubby is a bit bewildered. A supered message appears on screen: “Confused. Maybe you just need a Snickers.”
Pete Marquis directed “Zombie” via production house Good Behavior for BBDO New York.
Credits
Client Mars, Snickers Agency BBDO New York Chris Beresford-Hill, worldwide chief creative officer; Peter Kain, Marcelo Nogueira, executive creative directors; Sara Carr, Jason Goldberg, creative directors; Alex Gianni, head of production; Kimberly Clarke, Becky Burkhard, group executive producers; Danny Milkis, Julia Millison, music producers; Nancie Luppino, strategy director; Derek Zimmerman, VP, marketing science group director. Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Adam Marsden, DP; Alexis DeBad, production designer. Editorial Mackcut Pamela Petruski, editor; Louisa Phillips, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. Telecine Company 3 NY Tim Masick, colorist; Alexandra Garcia Ortiz, producer. Animation/VFX House Special Julie Ragland, EP/head of marketing; Alix Iverson, line producer; Kirk Kelley, creative director; Patrick Van Pelt, lead technical director; Michelle Ross, Gabe Sprenger, CG animators; Josh Tonneson, modeling/texture artist; Matt Reslier, CG lighter; Cam Williams, editor. Audio Sound Lounge Tom Jucarone, engineer; Dana Villereal, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
