Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend–in the form of an ubiquitous fisherman character–can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
Credits
Client Fisherman’s Friend Agency Arrivals + Departures Jeff MacEachern, chief creative officer; Jordan Escobar, sr. art director; Oliver Chiang, sr. copywriter; Stephanie Walker-Wells, VP production/producer; Denika Angelone, Nathan Mohan, strategy team. Production Company Merchant The Perlorian Brothers, directors; Farrah Khaled, exec producer; Andrew Sulliman, producer; Daniel Grant, DP. Casting Powerhouse Casting Tristan Abraham, casting director. Offline Editorial Skinner Edits Paul Skinner, editor. Transfer/Online Alter Ego Eric Whipp, sr. colorist; Ben Otten, Corey Martinez, color assistants; Sam Omand, producer; Jane Garrah, exec producer. VFX Wendt 2 Spaceland AB Jonathan Wendt, VFX artist. Audio Pirate Sound Kyle Anderson, sound director, sound designer/engineer. Integrated Media Strategy EssenceMediacom
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
