Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend–in the form of an ubiquitous fisherman character–can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
CreditsClient Fisherman’s Friend Agency Arrivals + Departures Jeff MacEachern, chief creative officer; Jordan Escobar, sr. art director; Oliver Chiang, sr. copywriter; Stephanie Walker-Wells, VP production/producer; Denika Angelone, Nathan Mohan, strategy team. Production Company Merchant The Perlorian Brothers, directors; Farrah Khaled, exec producer; Andrew Sulliman, producer; Daniel Grant, DP. Casting Powerhouse Casting Tristan Abraham, casting director. Offline Editorial Skinner Edits Paul Skinner, editor. Transfer/Online Alter Ego Eric Whipp, sr. colorist; Ben Otten, Corey Martinez, color assistants; Sam Omand, producer; Jane Garrah, exec producer. VFX Wendt 2 Spaceland AB Jonathan Wendt, VFX artist. Audio Pirate Sound Kyle Anderson, sound director, sound designer/engineer. Integrated Media Strategy EssenceMediacom
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More