This year, amusement park-resort operator Six Flags is upping its Halloween game by releasing its first-ever short film called Tick. Tick. Tick. The five-minute horror film, created and produced by agency TMA, will run digitally on YouTube and the social media channels for five parks (Kings Island, Kings Dominion, Dorney Park, Valleyfair and Canada’s Wonderland). It targets teens and young adults, the heaviest visitors to theme parks during the Halloween season. The goal is to drive purchases of each park’s Gold season passes, offering unlimited visits and other benefits to passholders.
Directed by John Suits via production company Natural Selection, the film features a malevolent clown terrorizing four housemates. Much of the cast and crew, including the agency’s chief creative officer (Harris Wilkinson) and the director, brought deep experience in horror filmmaking to this project, which builds on the participating parks’ seasonal “Fear is Waiting” message. Only this time, that message carries more urgency: “Don’t keep fear waiting.”
“A visit to Six Flags is always an immersive experience–but at Halloween, participating parks turn that dial to 11,” said Wilkinson. “This film brings the tension and terror of the in-park experience home, and reminds fans not to keep fear waiting.”
