New Collection Brings Together Diverse-Led Content That Appeals to Multicultural Audiences
Today, NBCUniversal officially launched their new content collection ExcellencE! on Peacock in partnership with mission-driven media company, Group Black.
ExcellencE! serves as a new destination for the platform’s content that resonates with NBCUniversal’s cross-cultural audiences and helps advertisers connect with them.
Starting today, Peacock subscribers can visit the ExcellencE! destination to view thousands of hours of diverse-led, inclusive programming such as “Bel-Air,” “Martin,” and “The Real Housewives of Atlanta,” with additional original content to be added in 2025.
This launch is part of NBCUniversal and Group Black’s expanded partnership, which originated from Peacock’s Black Excellence 365 program in 2023. Over 30 brands joined to support Black-led and diverse content all year-round.
“NBCUniversal’s deep library of inclusive programming is the perfect launching pad for the new ExcellencE! collection on Peacock. Together with Group Black, we are bringing thousands of hours of diverse-led content to a curated destination, enabling our audiences to better explore cultural conversations through storytelling. ” – Val Boreland, Executive Vice President, Content Acquisitions, NBCUniversal Entertainment
“ExcellencE! on Peacock will champion authentic voices and stories that reflect audiences’ experiences everywhere,” said Cavel Khan, Chief Growth Officer of Group Black. “This collection embodies what EXCELLENCE stands for – a platform where multicultural perspectives can thrive.”
For more information about ExcellencE! and its available content, visit https://www.peacocktv.com/watch/excellence.
Invisible North Expands Sui’s Brand World Into A Hyper-Real Gaming Universe
Invisible North (IN), a global creative and marketing agency, developed a comprehensive multi-platform ad and brand campaign for the launch of SuiPlay0X1, the first-of-its-kind handheld gaming console with native web3 capabilities. It supports a wide range of PC games, as well as new AAA titles developed using Sui technology. The launch coincided with Korea Blockchain Week (KBW), where Mysten Labs, the original contributor to the Sui blockchain, kicked off presales for the handheld gaming device. The campaign, spanning online activations with real-world events, was designed to drum up excitement for this digital gaming breakthrough in the lead-up to its official 2025 release. To do so, IN headed to Seoul, South Korea for Korea Blockchain Week to turn the city into an ungated playground and redefine what a game launch could look like.
Since SuiPlay0X1 is an unconventional product, IN needed to come up with an unconventional campaign to break free from the established power structures of gaming. Marking this new approach to gaming technology, the “Ready / Sui // Play →” campaign allowed every gamer to become a part of the game. The launch began with seeds planted through bold out-of-home media, reimagining Seoul’s streets with a version of a roaming PC bang (a type of internet cafe or LAN gaming center) that took OOH directly to the people.
From these larger-than-life OOH installations to jaw-dropping events, every moment of this campaign was a portal into the future of gaming. Partnering with YGG, IN produced sponsorship zones for an epic gaming tournament where community and competition collided, giving gamers the chance to win a coveted SuiPlay0X1. IN also orchestrated a standout presence for Sui at the KBW... Read More