U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this โDaddy Daughterโ :60 in which a father and daughter enjoy a day together–with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when heโs about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says thatโs all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app–being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once theyโve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall โThe Power to do it allโ campaign thatโs designed to show how Lloydsโ revitalized mobile banking app puts the power of finance in peopleโs hands–for everyday banking and beyond.
CreditsClient Lloyds Bank Agency adam&eveDDB, London Miranda Hipwell, CEO; Rick Brim, chief creative officer; Martin Beverley, chief strategy officer; Ant Nelson, Mike Sutherland, executive creative directors; Fraser Thomson, managing partner; Ted Heath, Paul Angus, Cali Oliver, Amber Casey, creative directors; Petrina Kilby, Holly Wormleighton, producers. Production Company MJZ Gary Freedman, director; Ray Leakey, producer; John Ebden, art director; Marek Filip, DP. Editorial The Assembly Rooms Adam Spivey, Eve Ashwell, editors. Postproduction Company 3 and The Framestore Jean Clement, colorist. Music Supervision Soundtree Music Sound Design 750mph Sam Ashwell, sound designer.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The โSafe Spacesโ campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as theyโre online.
This โSafe Spacesโ public service film--directed by Amรฉlie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kidโs stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, theyโve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the โSafe Spacesโ campaign seeks to change. This can happen to anyone. Predators are everywhere online. And theyโre targeting everyone. The campaign is urging Canadians to support the federal governmentโs Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
โThese courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,โ said Lianna McDonald, executive director of C3P. โThis is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.โ
Alexis Bronstorph, chief creative officer at No Fixed Address, said, โWe were blown away by the courage of these moms for sharing their stories.... Read More