Ad agency Motive–which works with clients including Pepsi, Mtn Dew, Gatorade, Ruffles, Los Angeles Clippers, INDYCAR, and Dick’s Sporting Goods–has hired industry veteran Matt Carle as SVP of partnership & growth. He will play a core role in connecting Motive to even more great brands and to build long standing relationships. Carle joins the Denver-based agency with over 25 years of industry and leadership experience focused on strategic business development, program development and delivery, and client relations. Prior to joining Motive, he held key roles within the Omnicom Experiential Group, including EVP at Pierce and SVP of growth at GMR Marketing. His diverse experience spans B2C, B2B, and B2E work for clients including Meta, Deloitte, Lego, Verizon and Walmart….
Independent marketing agency Luquire, which is celebrating its 40th anniversary, has named Adam Levine as its first-ever chief marketing officer. He will report to CEO Brooks Luquire. Levine, who brings two decades of experience to his new roost, has held key roles at Terri and Stanley, DraftFCB and Deutsch NY. He had most recently served as new business consultant at Terri and Sandy, Prior to that, he was chief growth officer at DraftFCB, and EVP/brand director at Deutsch NY. He has also worked on brands as varied as Revlon, Snapple, Microsoft, Zoloft and IKEA…,.
