Uncommon Creative Studio in London created this film which explains another of its creations–a beautiful, sustainable furniture design: โThe Rewear Chairโ for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesnโt have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, itโs not even about changing our behavior. Itโs about embracing something we already do, and realizing the power it has.
โThe Rewear Chairโ is a celebration and reappraisal of the laundry chair–turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, โThe Rewear Chairโ embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chairโs arms can be extended to hang up to a weekโs worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19โ27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its mission to celebrate and inspire greener laundry habits such as washing at lower temperatures, choosing more thoughtful yet effective cleaning options and celebrating laundry limbo to ultimately wash less.
By embracing the act of rewearing, consumers can save billions of liters of water and substantial amounts of energy each year, all while making their clothes last longer. These habits also reduce the need for harmful detergents and washing processes, which can contribute to the depletion of natural resources and environmental pollution.
For this initiative, Ecover has also partnered with supermodel, writer, and sustainability advocate Lily Cole to help launch this new campaign. To celebrate Ecoverโs belief that sometimes the best wash for the planet is no wash, the eco-cleaning pioneer and Lily Cole are opening the doors to โThe Capsule Collectionโ, a pop-up store and panel discussion hosted in partnership with Charity Super.Mkt. Consumers will have the opportunity to shop pre-loved styles in-store and learn how to wash and shop less wastefully via a panel of sustainability and eco- conscious fashion experts–an activation made with PR agency Manifest.
CreditsClient Ecover Creative Studio Uncommon Creative Studio Independent Brand Communications Agency Manifest
Quantas, Creative Agency Convicts, Director Justin McMillan Bring Us “Australia in the Sky”
For the first time in a decade, Qantas has unveiled a brand campaignโฏin the North American market as demand for travel between the U.S. and Australia continues to grow.
Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled โAustralia in the Sky,โ which features Qantas crew alongside an all-star cast of Australian talent including actor and model Charlee Fraser and model Jess Hart.
The campaign lands as Qantas celebrates 70 years of flying to North America this year and continues to invest in new aircraft and routes servicing the U.S., including Project Sunrise non-stop flights which are expected to take-off between Sydney and New York in 2026.
Filmed at Qantasโ Los Angeles hangar onboard an A380 aircraft, the campaign also features scenes from famous locations around Australia including Sydneyโs iconic Bondi Beach and a flyover of Sydney Harbor, as well as Melbourneโs Federation Square and the Great Barrier Reef.
Qantas tapped creative agency Convicts to develop the concept and creative for the campaign, which is directed by Australian director Justin McMillan.
โSharing the spirit of Qantas with our mates in the U.S.--and around the world--has always been a dream of ours,โ said Pete Maiden, founder and CEO of Convicts. โQantas isnโt just a national favorite down under, the airline brings the Aussie energy to life on their flights with the little touches of magic--from the menu to the staff to the overall energy on the plane--that we captured and amplified in our โAustralia in the Skyโ campaign. When we approached the Aussie creative... Read More