Uncommon Creative Studio in London created this film which explains another of its creations–a beautiful, sustainable furniture design: “The Rewear Chair” for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behavior. It’s about embracing something we already do, and realizing the power it has.
“The Rewear Chair” is a celebration and reappraisal of the laundry chair–turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, “The Rewear Chair” embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chair’s arms can be extended to hang up to a week’s worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19–27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its mission to celebrate and inspire greener laundry habits such as washing at lower temperatures, choosing more thoughtful yet effective cleaning options and celebrating laundry limbo to ultimately wash less.
By embracing the act of rewearing, consumers can save billions of liters of water and substantial amounts of energy each year, all while making their clothes last longer. These habits also reduce the need for harmful detergents and washing processes, which can contribute to the depletion of natural resources and environmental pollution.
For this initiative, Ecover has also partnered with supermodel, writer, and sustainability advocate Lily Cole to help launch this new campaign. To celebrate Ecover’s belief that sometimes the best wash for the planet is no wash, the eco-cleaning pioneer and Lily Cole are opening the doors to “The Capsule Collection”, a pop-up store and panel discussion hosted in partnership with Charity Super.Mkt. Consumers will have the opportunity to shop pre-loved styles in-store and learn how to wash and shop less wastefully via a panel of sustainability and eco- conscious fashion experts–an activation made with PR agency Manifest.
