The Update Expands the List of Compatible Cameras and Adds New Functionality for Use in Both Broadcast and Cinema Productions
Sony Electronics announces the latest version (Version 2.0) of its virtual production software, Virtual Production Tool Set, available winter 2024. The Virtual Production Tool Set is a pair of software applications, the Camera and Display Plugin and the Color Calibrator, that improve the virtual production workflow for broadcast and cinema – making it easier to get predictable, high-quality results. Both applications are free to download while some features will be available under a paid license.
The Camera and Display Plugin allows users to simulate a specific camera’s movement and settings on screen in a virtual space, prior to physical production with a LED wall. Version 2.0 of the Camera and Display Plugin expands the list of supported broadcast and cinema cameras to include BURANO, FR7, HDC-3500, HDC-5500, and HDC-F5500 adding to VENICE series. The Camera and Display Plugin allows productions to plan shots as well as leverage the tool’s improved custom Moire alert tool. Version 2.0 also supports Epic Games’ Unreal VCam, making it possible to intuitively control camerasi in virtual space using an iPad®ii. Additionally, Sony offers a paid license for Live Camera Sync, which can instantly read changes in the settings of VENICE cameras and lenses on set and reflect them in the Unreal Engine Sony virtual camera settings.
Color Calibrator is a Windowsiii 10 application that creates correction LUTs iv to achieve high color reproduction in Virtual Production stages and performs color correction (color calibration) of the installed LED walls. The LUTs calibrates the LED wall to the Sony camera color space to ensure that the colors visualized before filming match the colors captured while filming. Color Calibrator Version 2.0 supports color calibration via the newly added camera models as well as a user guide function that makes it easier to perform relevant adjustments. The Color Calibration tool is free but creating and exporting calibration LUTs is available through a paid license v.
This latest version of the Virtual Tool Set will be on display at IBC 2024 at the Sony booth, in Hall 13.
For more information on the latest version of the Virtual Production Tool Set, please visit our website: https://sonycine.com/virtualproduction
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news. for more information.
Notes:
i Compatible models at the time of launch include the VENICE series, BURANO, and FR7
ii iPad is registered trademarks of Apple Inc.
iii Windows is the trademark of the Microsoft group of companies.
iv To use the LUT creation feature of the Color Calibrator, the calibration chart display function of the Camera and Display Plugin is required. This requires a license for the Camera and Display Plugin.
v Further updates will be published on the Sony website.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More