Director Pete Marquis has opened Good Behavior, a comedy-focused production company in which he’s partnered with executive producer Victoria Guenier and producer Adam Lawson.
The trio worked on some 50-plus productions since meeting three years ago at Strike Anywhere, a production house where Marquis was on the directorial roster, Guenier was on staff as EP and Lawson freelance produced.
Marquis, Guenier and Lawson continued collaborating after departing Strike Anywhere. Starting this past June, they picked up five jobs which have since been wrapped. They have five more projects that have been awarded to them, two of which are in post. Their latest campaigns were for Fruit by the Foot, Doordash and White Claw. Good Behavior officially launched today (Sept. 9). Appropriately enough, Marquis has a humorous explanation for the launch date and company moniker. When he was in daycare, a stern German woman looked after him. As a result, one of the first phrases he ever learned was, “Nein. Nein.” A lifetime of being told, “nein nein,” has prepared him to be on good behavior, and to formally open the doors of Good Behavior on 9/9.
Marquis draws on his writing abilities and knack for collaboration with actors and creatives, to mine every scene for truth and humor, and consistently create work that hits a nerve with the zeitgeist. “I’ve been fortunate enough to be making the kind of work I like seeing out in the world. And doing it with the same people I love, admire and enjoy working with, Adam and Victoria. We always challenge ourselves to push the work and stretch the budgets, while keeping the set running smooth and the experience a joy for everyone. I hope to one day retire alongside those two. And hopefully that day’s not tomorrow.”
Prior to Strike Anywhere, Guenier served on the agency side of the business at Omelet, Ogilvy and Deutsch LA. For the latter shop, she served as director of broadcast and content production. At her new roost, Guenier assumes the informal company mantle of Ms. Behavior.
Lawson has done everything from AD-ing an Academy Award-winning film to show running TV to producing the CyberPunk 2077 promo with Keanu Reeves. Lawson bids. He produces. He oversees post. His love for comic books has no bounds–he even created one with Wesley Snipes called The Exiled.
“I couldn’t be happier working alongside Adam and Pete,” said Guenier. “They are two of the nicest and most hardworking people I’ve met and to see our company work on some of the top U.S. brands is a joy.”
“I’ve taken many great adventures in entertainment and advertising, but this one promises to be the best one yet,” said Lawson.
On Good Behavior, Marquis said, “We’re capable of bad, bad things. But we try to do it in a way that’s nice and pleasant for everyone. My dream is for our shop to be a magnet for wickedly funny work, and kind and motivated folks who put their napkins on their laps, keep their elbows off the table, and happen to be incredibly talented.”
Good Behavior is repped on the East Coast by Milktoast, in the Midwest by Sharon and Perry, and on the West Coast by Stephanie Stephens.
