The American Advertising Federation has announced the honorees for the 2024 Mosaic Awards, a celebration of companies, agencies, and individuals who exemplify excellence in multicultural advertising and diversity, equity, and inclusion. The event will take place on September 26 at Guastavino’s in New York City, emceed by Crissle West, cultural commentator and host of the popular podcast “The Read.”
This year’s awards introduce two new categories, further expanding the recognition of efforts to advance diversity and inclusion in the advertising industry. The Agency of the Year award will honor a majority minority owned agency that has demonstrated outstanding commitment to fostering inclusive creative and workplace environments. This year, Walton Isaacson will be named as the inaugural honoree. The Mosaic Center Guardian Award is also being introduced to recognize an individual who directly advocates and elevates the Mosaic Center’s programs, contributing significantly to the Mosaic Center’s mission. This inaugural Guardian Award will be presented to a dynamic industry leader, Jeff Marshall, principal of Marshall Media, who has shown exceptional dedication to the AAF’s Mosaic Center’s work.
“The introduction of the Agency of the Year and Mosaic Center Guardian awards reflects the evolving landscape of our industry and the need to continually recognize those who are making a significant impact,” said Candace D. Queen, executive VP of the AAF’s Mosaic Center.
This year, for the first time, a jury president was introduced to the judging process, with Kai Weidie, SVP, diversity, equity & inclusion, dentsu, serving in this inaugural role. The addition of a jury president brought a new level of leadership and expertise to the judging panel, which comprised top talent from key agencies and brands, including Meta, FCB, BBDO, Wieden+Kennedy, Elite Media, Walton Isaacson, AKQA, Off the Cuff, Translation and Omnicom Media Group. “Having a jury president is essential to maintaining the integrity of the judging process and ensuring that each entry is evaluated through a consistent lens,” shared Queen. “Kai Weidie provided invaluable insight and leadership to this role, guiding the judges to focus not just on creativity but also on the cultural impact and relevance of each campaign.”
The American Advertising Federation will honor the following campaigns, industry leaders and programs during the 2024 Mosaic Awards:
2024 Mosaic Awards Honorees
Integrated Creative Campaign
Banned Book Club
Agency: FCB Chicago
Client: Digital Public Library of America
Student Impact Award
Reclaim Your Composition
School: Brigham Young University
DEI Student Programs
Ogilvy School of Creativity
Agency: Ogilvy
Excellence in Supplier Diversity
More Than That with Gia Peppers
Agency: dentsu
Clients: General Motors, Procter & Gamble, Kroger, Mastercard
Workforce Inclusion
Healthy Inclusion
Agency: Omnicom Health Group
Mosaic Champion (Individual)
Josh Loebner, PhD
Agency: VML
Mosaic Champion (Organization)
Omnicom Health Group
Allyship to Advocacy
Dreamcaster
Agency: FCB New York
Clients: Michelob ULTRA
Innovative Narratives
Black Don’t Crack
Agency: Droga5
Client: Ad Council
Data-Driven Transformation
Honda Scenic Audio
Agency: VML
Client: Honda
Agency of the Year
Walton Isaacson
Mosaic Center Guardian
Jeff Marshall
Principal, Marshall Media
The growing list of award sponsors includes SiriusXM (Presenting), The Trade Desk, Clear Channel, dentsu, Google, IPG, Omnicom Group, and Meta.
