Taking oneโs body to the limits, feeling its beauty and strength can be invigorating and inspiring. Those who choose this pursuit with a rigorous training and exercise regimen have an ally in Garminโs Fenix8 smartwatch, as depicted in this spot directed by Kacper Larski via production house Eleanor.
Client Garmin Brian Brooker, VP, marketing communications; Ryan Glendening, Matt Bowne, global creative directors; Maggie Wasserman, global executive producer; Jason Laqua, sr. lead art director; Ryan Carrothers, sr. lead writer; Kyle Pusateri, sr. producer. Production Company Eleanor Kacper Larski, director; Sophie Gold, exec producer; Rochelle Savory, head of production; Jeremy Snell, DP; Rita LeRoux, producer. Editorial Outsider Michael Barker, editor; Nathan Olszewicki, assistant editor; Madison Paquin, producer; Kayan Choi, Kristina Anzlinger, exec producer; James Vong, studio manager.
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch thatโs taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
โCharge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More