DoorDash is continuing its effort to attract Dashers with a new ad developed by Quality Meats, in collaboration with DoorDashโs internal creative studio Superette, highlighting how gig workers can earn more cash fast with DoorDash. Itโs a continuation of the campaign launched by Quality Meats and Superette in May, under DoorDashโs โYour Door To Moreโ brand platform.
The new :30, โUnexpected Things,โ directed by Paco Cruz, aka PACO via production company Furlined, addresses a problem gig workers deal with on a weekly basis–unexpected expenses that are hard to cover with their primary jobs alone. In this case, a Dasher deals with the surprise expense of a visit to the vet for his adorable teacup pig. Taking on some deliveries for DoorDash, though, helps earn the cash needed to take care of the beloved pet.
โUnexpected Thingsโ will run on streaming and social platforms, as well as in Canada.
CreditsClient DoorDash Julio DโAlfonso, group creative director; William de Ryk, brand marketing lead; Lila Abramson, manager, creative growth strategy; Josh Lyberger, business lead; Arika Jeter, brand supervisor. Agency Quality Meats Brian Siedband, Gordy Sang, chief creative officers; Jamie Stark, Maxx Delaney, creative directors; Autumn Childress, head of production; Cate McManus, executive producer. Production Company Furlined PACO, aka Paco Cruz, director; Max Goldman, DP; David Thorne, exec producer; Jill Sartore, line producer. Casting Kirsten DeWolfe Casting and Alyson Horn Casting. Editorial Work Editorial Niles Howard, editor; Jake Nokovic, assistant editor; Remy Foxx, exec producer; Rebecca Baker, post producer. Postproduction Trafik Ricky Gausis, colorist; Phoebe Torsilieri, post producer; Stephanie Allis, finishing producer; Sean Anderson, VFX artist. Music Squeak E. Clean Studios TBC, composer; Dusty Albertz, sound design & mix.
Director Jake Scott Puts “Jeans On” To Start The Morning For Wrangler
Jake Scott of RSA Films directed this โGood Mornings Make for Better Daysโ spot, marking denim brand Wranglerโs first new global advertising campaign since 2021.
โGood Morningsโ is the first campaign created and produced in-house by Wranglerโs marketing and creative teams. Building on the themes of the brandโs โFor the Ride of Lifeโ ad series, the new campaign is a call to live life to the fullest, celebrating the early risers who pull on their Wrangler Jeans and are ready to take on the morning, no matter what the day may bring.
For Wrangler, which has a decades-long connection with music, the campaignโs soundtrack was the starting point, reviving the 1970s hit โJeans Onโ by David Dundas. The featured cast is outfitted in timeless vintage pieces from Wranglerโs archives together with classic Western styles and new seasonal looks from the brandโs 2024 Fall and Holiday collections.
โThis is a heartfelt homage to the American West, a love letter to its people, and a celebration of the iconic denim it has inspired,โ said Scott, who has directed feature films, commercials, and music videos for artists including REM, Radiohead and Tori Amos. โWrangler has been a constant staple of my wardrobe over the years. Itโs a part of that spirit of confidence and independence for me, so I see these characters in myself.โ
For the commercial, the traditional American diner proved the ideal setting--the down-home heart of the community, where people from all walks of life start the day the same way. Whether rancher or teacher, retiree or young family, the early riser club is open to everybody. For some, it may be what they do every day to provide for their families and communities; for others, an early start might... Read More