DoorDash is continuing its effort to attract Dashers with a new ad developed by Quality Meats, in collaboration with DoorDash’s internal creative studio Superette, highlighting how gig workers can earn more cash fast with DoorDash. It’s a continuation of the campaign launched by Quality Meats and Superette in May, under DoorDash’s “Your Door To More” brand platform.
The new :30, “Unexpected Things,” directed by Paco Cruz, aka PACO via production company Furlined, addresses a problem gig workers deal with on a weekly basis–unexpected expenses that are hard to cover with their primary jobs alone. In this case, a Dasher deals with the surprise expense of a visit to the vet for his adorable teacup pig. Taking on some deliveries for DoorDash, though, helps earn the cash needed to take care of the beloved pet.
“Unexpected Things” will run on streaming and social platforms, as well as in Canada.
Credits
Client DoorDash Julio D’Alfonso, group creative director; William de Ryk, brand marketing lead; Lila Abramson, manager, creative growth strategy; Josh Lyberger, business lead; Arika Jeter, brand supervisor. Agency Quality Meats Brian Siedband, Gordy Sang, chief creative officers; Jamie Stark, Maxx Delaney, creative directors; Autumn Childress, head of production; Cate McManus, executive producer. Production Company Furlined PACO, aka Paco Cruz, director; Max Goldman, DP; David Thorne, exec producer; Jill Sartore, line producer. Casting Kirsten DeWolfe Casting and Alyson Horn Casting. Editorial Work Editorial Niles Howard, editor; Jake Nokovic, assistant editor; Remy Foxx, exec producer; Rebecca Baker, post producer. Postproduction Trafik Ricky Gausis, colorist; Phoebe Torsilieri, post producer; Stephanie Allis, finishing producer; Sean Anderson, VFX artist. Music Squeak E. Clean Studios TBC, composer; Dusty Albertz, sound design & mix.
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
