Dove and the creative team at Edelman flip the concept of “ageism” on its head in this new campaign as the brand approaches the 67th anniversary of its iconic Beauty Bar. The “Beauty Never Gets Old” campaign blends purpose with product in creative that cheekily leans into the misguided perception of the Beauty Bar as “a product for your grandmother.”
Directed by Reed Morano via production company Caviar, this hero film showcases 10 powerhouse women who have been lifelong beauty-bar users, celebrating the essence of undying beauty with aging.
Credits
Client Unilever Brand Dove Agency Edelman Judy John, global chief creative officer; Andrew Simon, global creative director; Megan Skelly, EVP, executive creative director; Spike Logan, VP, creative director; Cassandra Shuber, Daniela Marino, associate creative directors; Kim Jose, EVP, group executive producer; Kate Forlenza, SVP, executive producer; Samantha Waite, producer; Lauren Rosas, VP, strategy director; Emily Greener, SVP, strategy director; Melle Hock, chief strategy officer. Production Company Caviar Reed Morano, director; Ellie Hemsley, photographer; Sean Bobbitt, DP; Tova Dann, Nisha Mullea, exec producers; Cat Craven Griffiths, head of production; Jude Vermeulen, producer; Sachin Chande, production manager; Richard Graysmark, 1st AD; Alexa Daly, Jenny Wells, production designers; Suzanne Cave, wardrobe stylist; Poppy France, hair & makeup artist. Editorial Cosmo Street Mark Potter, Lauren Piche, editors; Mikel Monleon, Flame artist; Maura Woodward, exec producer; Anne Lai, head of production; Will Hosida, finishing producer. Color Company 3 Tim Masick, colorist; Dana Villarreal, exec producer; Matt Smith, producer. Casting Real People Casting Lizzie Knowles, casting producer. Music Big Sync Music Breanna McFarlane, music supervisor; Won Cha, music coordinator. Media Company Mindshare Influencer Obvious.ly
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
