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    Malibu, Olympian Tom Daley, W+K London Make Splash With “Don’t Drink and Dive” Campaign

    By SHOOTNo Comments341 Views

    White rum-based coconut spirit Malibu and five-times Olympic medalist and diving champion Tom Daley have teamed on a campaign to raise awareness of the dangers of drinking alcohol in/around water, a first for the category. Created in collaboration with global creative agency Wieden+Kennedy London, the “Don’t Drink and Dive” campaign aims to keep the issue front-of-mind to keep the fun times safe this summer and beyond.

    Malibu is launching the campaign in partnership with the U.K.’s leading water safety education and awareness charity, the Royal Life Saving Society UK (RLSS UK), which reports that 1 in 4 drowning incidents are alcohol-related.

    This hero public service film features the newly retired Daley wearing custom knitted swim briefs and includes lyrics from the Piña Colada song, “If you like the feel of the ocean, and the taste of champagne,” to highlight the dangers of drinking and swimming.

    Jenny Brough directed and led photography for the campaign via WracK, W+K London’s in-house production studio.

    The knitted apparel emblazoned with the “Don’t Drink and Dive” message, worn by Daley for the campaign, is also exclusively available to buy, as a limited-edition capsule collection from his own Made With Love brand, with all proceeds from every purchase being donated to RLSS UK.

    Credits

    Client Pernod Ricard Brand Malibu Agency Wieden+Kennedy London Freddy Taylor, Philippa Beaumont, creative directors; Brendan Madden, Spencer Llewellyn, creatives; Ana Balarin, Hermeti Balarin, chief creative officers; Dan Hill, chief strategy officer; Brian Ritter, strategy director; Aurelie Livera, integrated producer. Production Company WracK Jenny Brough, director/photographer; Jennifer Lawlor, exec producer; Clara Bennett, producer; Kelly Hewitt, production manager; Peter Bishop, DP; Dominique Aizpurua, production designer; Juliana Laporta, costume designer. Editorial Work Editorial Hasani Franke, editor; Lola Cookman, edit producer. VFX Time Based Arts Mia Saunders, VFX producer; Danny Peoples, VFX supervisor; Ruth Wardell, colorist. Sound Design Tom Guest, sound designer. Music Company Leland Maiken Silverup, music supervisor/producer; Rupert Holmes, Fraser Rieley, composers.

    Media Type:Commercial: Online
    Video Tags:Jenny BroughTom DaleyWieden+Kennedy LondonWrack



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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