ArtClass has added director Rachel Fleit to its talent roster for commercial representation
Fleit’s hit documentary Bama Rush, a Max Original, produced by Vice Studios, told the story of the emotional complexities and stakes in belonging for women attending the University of Alabama in 2022. To date, Bama Rush is Max’s largest documentary debut.
Fleit’s first feature documentary, Introducing, Selma Blair, premiered at the SXSW film festival, where it won the Special Jury Recognition for “Extraordinary Intimacy in Storytelling,” and additionally was nominated for a Critics Choice Award for Best First Documentary Feature as well as Best Documentary Feature. The film is currently streaming on Max. Fleit received the first, now annual, Women’s Fund Grant from Made in NY/Mayor’s Office for Film & Television for her short documentary Ava & Bianca, which told the story of transgender cinematographers and close friends Ava Benjamin Schorr and Bianca Cline.
Additionally, Fleit has directed assorted commercial campaigns for brands like Cadillac, Bumble, UBS, Veuve Clicquot, and luxury womenswear brand Honor. Her directorial work for the latter came during her time there as chief creative officer. Fleit also directed a spot for Kode with Klossy from the Ad Council and a film for StyleLikeU and Eileen Fisher. Prior to joining ArtClass, Fleit had most recently been repped in the commercialmaking space by goodstory films.
Among Fleit’s other notable credits is Gefilte, a short film about a Jewish family that finds beauty in a traditional holiday fish dish. Gefilte has screened at more than 40 Jewish film festivals worldwide since its premiere in 2018. Fleit is also an outspoken advocate for people living with alopecia, appearing in many publications like The New York Times, New York Magazine, Vogue.com, The Wall Street Journal and W Magazine for her activism.
“I was immediately attracted to ArtClass for its endless creativity, belief in new possibilities, and overall go-getter good vibes,” remarked Fleit. “They’re a company with a vision I believe in and whose outlook on the industry closely aligns with mine. I’m thrilled to be a part of the ArtClass family and can’t wait to get started.”
Kirsten Arongino, managing director of ArtClass, added, “Rachel’s compulsive curiosity obviously shows in her work as a documentarian but as a creative, she’s always digging in and unearthing new truths at the center of a story. Her ability to form real connections with her subjects and translate those stories on screen is truly special, and one of many reasons she’s such a standout in the commercial space.”
