Jiah Choi has been named CEO of both BBDO New York and Energy BBDO in Chicago.
“BBDO NY and Energy BBDO are both powerhouse creative agencies in their own right. Each agency has strong complementary capabilities and talent, which is why they work so well together on our shared clients today. Bringing in Jiah as a single leader across both New York and Energy will help us to continue to accelerate growth and amplify shared capabilities for our client partners,” said Nancy Reyes, CEO of the Americas at BBDO.
The move marks one of the most significant hires that Reyes has made since she joined BBDO last September.
“Jiah is a badass leader who truly loves our business. From building world class creative agencies, to leading integrated marketing content on the client-side at Coca Cola, her combination of creative and business acumen is special. She is the perfect person to lead our teams in both New York and Chicago,’’ said Reyes.
Choi spent the past two years as president of Wieden+Kennedy New York, a place that holds a special place in her heart. When asked about her time at the agency, Choi said: “The magic at W+K is real, and I’m eternally grateful that I had the opportunity to work with such an incredible group of people.”
Prior to her time at W+K, Choi helped start the Los Angeles office of Anomaly, rising to the rank of CEO and establishing client relationships with Uber Eats, Facebook, Allbirds, Diet Coke, and The Los Angeles Rams. She also previously spent time at The Coca-Cola Company leading content and creative on brands such as Sprite and vitaminwater.
“I’m so excited about the opportunity to help BBDO NY and Energy BBDO build on their momentum of change. BBDO has a legacy of excellence and what a privilege it is that we have the opportunity to deliver on that together,” said Choi.
TikTok and the U.S. Face Off In Court Over Law That Could Lead To A Ban Of The Popular Platform
TikTok faced off with the U.S. government in federal court on Monday, arguing a law that could ban the platform in a few short months was unconstitutional while the Justice Department said the measure is critical to eliminate a national security risk posed by the popular social media company.
Attorneys for the two sides - and content creators - appeared before a panel of three judges at a federal appeals court in Washington, where TikTok and its China-based parent company, ByteDance, are challenging the law that is forcing them to break ties by mid-January or lose one of their biggest markets in the world.
Andrew Pincus, a veteran attorney representing the two companies, argued in court that the law unfairly targets the company and runs afoul of the First Amendment because TikTok Inc. - the U.S. arm of TikTok - is an American entity. Another attorney representing creators who are also challenging the law also argued it violates the rights of U.S. speakers and is akin to prohibiting Americans from publishing on foreign-owned media outlets, such as Politico, Al Jazeera or Spotify.
"The law before this court is unprecedented and its effect would be staggering," Pincus said, adding the act would impose speech limitations based on future risks.
The law, signed by President Joe Biden in April, was the culmination of a years-long saga in Washington over the short-form video-sharing app, which the government sees as a national security threat due to its connections to China.
The U.S. has said it's concerned about TikTok collecting vast swaths of user data, including sensitive information on viewing habits, that could fall into the hands of the Chinese government through coercion. The U.S. also says the proprietary algorithm that fuels... Read More