Independent advertising agency INNOCEAN USA has appointed Val Vanzulli as its VP, group creative director. Bringing 15 years of experience in creative and art direction, concepting and mentoring, Vanzulli most recently served as a creative director at BBH USA NY and Joan Creative. In her career she led projects for high-profile clients like Google, Netflix, Samsung, Chipotle and Heineken, among others. Her work has been recognized by Cannes Lions, Clios, NY Festival, Piaf, Eurobest and the Epica Awards.
As VP, group creative director, Vanzulli will be joining INNOCEAN’s Hyundai North America account. Vanzulli is looking forward to expanding the boundaries of Hyundai’s creative vision across film and other media forms–setting new creative limits within the auto category. Vanzulli will report to recently appointed executive creative director Gui Borchert.
“INNOCEAN’s potential is electrifying,” said Vanzulli. “The team is made up of an incredible group of talented people, with different backgrounds and experiences, but with the common goal of building something special. I’m excited to get to work and begin crafting narratives for the iconic Hyundai brand, striving to create big ideas that can stand out not only in the market but also in culture.”
Originally from Milan, Vanzulli launched her career there as an art director. Following internships at Leo Burnett and Crispin Porter + Bogusky, she joined the Publicis Milan office to work on the Heineken brand. After more than three years of crafting some of the brand’s award-winning campaigns, Vanzulli moved to Los Angeles where she continued to hold the position of art director at TBWAChiatDay. Her experience at CAA Marketing, later Observatory, exposed Vanzulli to a different way of approaching briefs–moving away from advertising that interrupts to content that not only feels but looks like a piece of entertainment.
Jason Sperling, chief creative officer at INNOCEAN USA, said of Vanzulli, “Her determination to create work that pushes the traditional boundaries of the industry is contagious. I’m looking forward to seeing how her conceptual thinking combined with her keen eye for art direction and design will push the [Hyundai] brand forward.”
Vanzulli’s appointment marks the continued expansion of INNOCEAN’s team as it comes on the heels of Borchert being named ECD and Jeremy Asselin’s promotion to SVP, managing director on the Hyundai account.
TikTok and the U.S. Face Off In Court Over Law That Could Lead To A Ban Of The Popular Platform
TikTok faced off with the U.S. government in federal court on Monday, arguing a law that could ban the platform in a few short months was unconstitutional while the Justice Department said the measure is critical to eliminate a national security risk posed by the popular social media company.
Attorneys for the two sides - and content creators - appeared before a panel of three judges at a federal appeals court in Washington, where TikTok and its China-based parent company, ByteDance, are challenging the law that is forcing them to break ties by mid-January or lose one of their biggest markets in the world.
Andrew Pincus, a veteran attorney representing the two companies, argued in court that the law unfairly targets the company and runs afoul of the First Amendment because TikTok Inc. - the U.S. arm of TikTok - is an American entity. Another attorney representing creators who are also challenging the law also argued it violates the rights of U.S. speakers and is akin to prohibiting Americans from publishing on foreign-owned media outlets, such as Politico, Al Jazeera or Spotify.
"The law before this court is unprecedented and its effect would be staggering," Pincus said, adding the act would impose speech limitations based on future risks.
The law, signed by President Joe Biden in April, was the culmination of a years-long saga in Washington over the short-form video-sharing app, which the government sees as a national security threat due to its connections to China.
The U.S. has said it's concerned about TikTok collecting vast swaths of user data, including sensitive information on viewing habits, that could fall into the hands of the Chinese government through coercion. The U.S. also says the proprietary algorithm that fuels... Read More