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    Rep Report for August 9, 2024

    By SHOOTUpdated:No Comments232 Views
    Jill Pratt (Business Wire)
    LOS ANGELES --

    Campbell Soup Company (NYSE: CPB) has appointed Jill Pratt as sr. VP, chief marketing officer of its Meals & Beverages division, succeeding Linda Lee who’s decided to leave the organization. Pratt will lead the U.S. Consumer Experience team for Campbell’s Meals & Beverages division, partnering with the Category and Sales teams to attract new consumers and strengthen customer partnerships. She will be responsible for driving profitable growth, relevance and the continued modernization of a portfolio of brands including Campbell’s, Chunky, Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs and V8. She will elevate the division’s consumer and shopper insights to drive action, develop a robust innovation pipeline, and strengthen the company’s integrated marketing efforts and capabilities. Pratt will join the Campbell Leadership Team and will report to Mick Beekhuizen, EVP, and president, Meals & Beverages. Pratt joins Campbell from Heatonist, a company that partners with hot sauce makers to bring new flavors to market. Prior to Heatonist, Pratt served as the first global CMO of McCormick & Company, which she joined in 2008 and held roles of increasing responsibility in brand marketing and general management. While at McCormick, she served as VP and general manager of Zatarain’s and supported the integration of French’s and Frank’s RedHot sauce, McCormick’s largest acquisition. She also led Marketing Excellence for the company, designing and building the global marketing function before she was promoted to CMO. Prior to McCormick, Pratt held several marketing roles at Procter & Gamble….

    FOR-A has entered into a partnership with Vision2 Marketing, a manufacturers’ rep for pro audio, video, lighting, and control. Vision2 will handle all lines of FOR-A video software and hardware from its growing lineup of IP-based solutions to its video switchers, routing switchers, frame synchronizers, color correctors, signal processors, and video servers. V2 will support FOR-A in the Southeastern, Southern, and Western U.S….

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    Tags:Campbell Soup CompanyFOR-AJill PrattVision2 Marketing



    Gloria Colangelo joins Identity as managing partner

    Wednesday, November 20, 2024

    Production company Identity has brought Gloria Colangelo on board as managing partner.

    Having spent decades in the production industry in senior roles, including a lengthy tenure as executive producer at companies Assembly and MacGuffin Films, Colangelo brings a wealth of experience to her new position at Identity, which marks a professional evolution of her own. “After an incredibly fulfilling career, I reached a point where I was ready to take on a new challenge and pursue a longtime goal of becoming a partner--playing a more direct role in shaping a company’s vision, fostering talent, and driving meaningful growth,” she said.

    As managing partner at Identity, Colangelo effectively reunites with former colleague, EP Molly Mitchell, and assumes a more hands-on role in shaping the company’s vision and trajectory. “Molly and I are deeply involved,” said Colangelo, “in every aspect of production, from sales and bidding to overseeing shoots and wrapping jobs. This approach feels natural to me, as I’ve always thrived in a role where I’m engaged in all stages of the process. I’m also extremely grateful for the opportunity to be working with owner/EP Joe Masi, someone who I’d admired from afar, and having the support of his belief in our vision.”

    Along with her day-to-day operations, Colangelo is also playing a pivotal role in bolstering Identity’s already strong roster of directing talent. For the new managing partner, however, it’s important that connecting new and existing storytellers occur rather naturally. “I didn’t come to Identity with a set roster,” she explained. “Instead, as I made the decision to embark on this new journey, a few directors I’d worked closely with expressed a strong interest in joining... Read More

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