StrawberryFrog has promoted Nick Sonderup to co-chief creative officer alongside Tyler DeAngelo.
โNickโs been bringing the heat creatively so weโre promoting him to co-CCO. Why? Because right now, in this crazy economy, the big fish–weโre talking Fortune 500–are desperate for creativity. Theyโve squeezed every last drop out of efficiency. Now they need ideas thatโll make consumers give a damn,โ said Scott Goodson, CEO and founder of StrawberryFrog. โNick is delivering that creative spark. Itโs not rocket science, itโs just good business where great storytellers inherit the earth.โ
Sonderup, who previously served as executive creative director at the New York-based shop, said, โStrawberryFrog isnโt just another agency where everyone talks big. This outfit actually does what huge clients need and want, we just do it totally differently than the corporate agencies. StrawberryFrog gets it done. Bold moves? Theyโre not just buzzwords here–theyโre the bread and butter. Weโre assembling a new team to deliver the work that actually moves the needle.โ
StrawberryFrogโs dual CCO structure is not a personnel change–itโs a strategic power move. By pairing complementary leaders, StrawberryFrog is injecting diverse perspectives into their creative DNA.
โNick and Tyler are the agencyโs twin creative turbos,โ said Goodson. โWhat matters is moving product and helping clients make money. Period. This industry changes faster than a TikTok trend. โCreative boundariesโ? StrawberryFrogโs been around for 25 years? In agency years, thatโs practically Jurassic. But hereโs the thing–weโre not some crusty dinosaur. Weโve survived by evolving, by staying hungry. These CCOs are focused on what keeps the lights on: results.โ
โNickโs promotion and our partnership as co-CCOs represents the fullest definition of how creativity is developed, nurtured, and realized in a modern agency environment,โ added DeAngelo. โCreativity is not a monolith. It doesnโt happen in silos. The best creative is forged through collaboration from all directions. Iโm excited to advance the idea exchange Nick and I have engaged in the past few months.โ
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More