In a breaking campaign highlighting the Old Spice Fresh Collection–a line of deodorant, body spray and body wash all inspired by scents from some of the freshest places on earth like Cypress, Denali, Matterhorn, Komodo and Fiji–the iconic ‘the man your man could smell like” spokesman resurfaces, literally, from beach sand in a TV :15 titled “Fiji,” which debuted on air today.
In the spot, we first see a beautiful beach setting and from the sand rises “the man”–played by Isaiah Mustafa–who asks, “Does the fresh scent of Fiji make your man smell like a never ending tropical rain forest? A personalized love song melody? [He now holds a guitar.] A romantic puppy surprise? [The guitar opens to reveal a pair of cute puppy dogs].”
To all those self-asked queries, he answers, “Yes.”
An end tag then introduces us to the Old Spice Fiji product line.
The :15 was directed by Tom Kuntz of MJZ for Wieden+Kennedy, Portland, Ore.
The W+K team included creative directors Jason Bagley and Eric Baldwin, copywriters/art directors Eric Kallman and Craig Allen, producer Corey Bartha, executive creative directors Mark Fitzloff and Susan Hoffman, and executive producer Ben Grylewicz.
The DP was Neil Shapiro. Jeff Scruton and Scott Kaplan exec produced and produced, respectively, for MJZ.
VFX house was The Mill Los Angeles, with an ensemble that included Flame artist/shoot supervisor and 2D lead artist Phil Crowe, VFX producer Arielle Davis, exec producer Sue Toryan, 3D lead artist Mike Panov, 2D artists Andy Bate, Gizmo Rivera, Becky Porter, Steve Cokonis, Zack Linkow, Nick Taylor, Billy Higgins, Gavin Camp and Narbeh Mardirossian, 3D artist Yorie Kumalasari, matte painter Andy Wheater, Kink Sanders of the art department, and previz and shoot supervisor Gregg Lkomski.
Editor was Carlos Arias of Rock Paper Scissors, with Angela Dorian serving as post producer.
Colorist was Stefan Sonnenfeld of Company 3.
Stimmung‘s Zach Ships and Gus Koven were composer and sound designer, respectively. Jack Catlin produced for stimmung
Mark Meyuhas of Lime was the audio post mixer.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More