Tiffany Edwards has joined Publicis Creative as EVP of integrated growth and business acceleration while Ramon Jimenez and Dylan Viner have come aboard as co-chief strategy officers and partners at Le Truc, Publicis Groupeโs next-generation creative collective. Edwards, Jimenez and Viner will be based in NYC and report directly to Gareth Goodall, chief strategy officer of Publicis Creative US. Edwards joins to drive multicultural strategy rooted in breakthrough creativity and will be tasked with supercharging the integrated growth and business acceleration functions of Publicis Creative US with a focus on helping brands strengthen and build connections with multicultural audiences. She will leverage her deep industry experience in developing multicultural enterprise strategies while serving as a consultant to Publicis Groupeโs creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community, and Team One. Edwards brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education & diversity director of The One Club and foundation & inclusion manager of the Advertising Club of New York. Her accolades include ADCOLORโs Rising Star Award, and AAFโs Mosaic Award. Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as LEGO, Meta, Amazon, and Expedia Group. He brings a blend of agency and client-side experience to Le Truc. Having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice. And Viner most recently held the position of chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over six years and attracted clients including Netflix, VF Corp, Microsoft, Diageo, and Marriott International. His experiences leading upstream brand transformation assignments at TRIPTK and Redscout are complemented by positions held at creative agencies R/GA, Grey, and JWT, working across brands such as Nike, Mercedes Benz and Rolex….
Rep Report for September 20, 2024
Rakish, the L.A.-based production company co-founded and led by managing director Preston Garrett and Golden Globe-nominated feature film director Marc Forster, has entered into a strategic partnership with Emily Friendship of NYC-based Commonwealth for sales representation on the East Coast. Friendship will manage Rakishโs commercial and branded content projects and dovetail with its latest successes, including the launch of the companyโs new long-form division headed by Zack Williams, head of creative development. Friendship will also collaborate closely with Chiara Useche, Rakishโs head of sales. With a 15-year career in feature film production and international sales, including her notable tenure as SVP of international sales at Inferno Films, Friendship expertise to Rakishโs evolving vision across the combined advertising and long-form narrative space. Her extensive background in feature films and subsequent transition to advertising provides a solid foundation in talent relations, creative development, production, and sales. Rakish joins a client roster at Commonwealth which includes Farm League, Lost Planet, Happy Place, and Domo. Rakishโs representation is rounded out by Hero Management on the West Coast, Nikki Weiss & Co. in the Midwest, and ENID in the UK and Amsterdam....
Jacksonville, Fla.-based creative and production studio TigerLily is expanding its national footprint, securing U.S. representation with L.A.-based reps Deirdre Rymer Rivard of Blush Creative and Lisa Gimenez of Lisa G & Co Represents. Leaning into TigerLilyโs talent and multifaceted offerings spanning creative strategy,... Read More