Charlotte, NC-based independent, integrated, full-service marketing agency Luquire has promoted Christina Rogers to sr. director of communications and appointed Kristen McMahon to director of PR. Rogers will report to president of Luquire, Stephanie Spicer, with McMahon reporting to Rogers. Rogers steps into her new position after most recently serving as director of content for Luquire. During her tenure with the agency, she has ensured brand-elevating content reaches the right people, in the right ways, at the right times to further business objectives in meaningful ways. In this newly created role, Rogers will lead the team responsible for integrated communications strategy, planning and execution, including: PR and earned media planning, strategy and management; amplification and engagement strategy; website strategy and content; email strategy and content; social media strategy and content; and community management. In a newly created role. McMahon will lead and execute strategic public relations initiatives for a diverse portfolio of clients, including Honeywell, Simon Property Group, and Bojangles. McMahon brings nearly two decades of experience developing and activating public relations and marketing strategies for category-leading consumer and B2B brands, as well as executing thought leadership that drives company narratives. Previously, McMahon served as sr. account cirector at 160over90, where she moved the needle for brands including Subway, Marriott, and Jimmy John’s. Her efforts yielded honors for brands and agencies including accolades from PRWeek, Clio Sports, and the Shorty Awards….
Rep Report for November 22, 2024
Joyce “JC” Cataldo has been named to the newly created position of head of development and strategy for the Hollywood Professional Association (HPA). In 2017, Cataldo was hired as director of business development for both the Society of Motion Picture and Television Engineers (SMPTE) and HPA. In 2020, she transitioned full time to HPA, bringing a wealth of experience to the organization. Before SMPTE, she was senior account and business development manager at Wall Street Communications. Prior to entering the media and entertainment industry, Cataldo spent over 10 years in corporate recruiting, coordinating undergraduate recruiting at over 70 schools for J.P. Morgan. During that time, she managed the on-campus recruitment program and sought corporate sponsorships from Fortune 500 companies at NYU, her alma mater. In her new capacity, Cataldo is leading a team dedicated to expanding membership, enhancing sponsorship opportunities, and driving strategic growth for HPA. Deanna Villarreal, recently promoted to membership engagement specialist, will work closely with her to further enhance membership involvement through HPA’s social media platforms; HPA veteran Max Ma will continue to manage the organization’s database, website and technical operations ensuring members can access information products with ease; and Roberta Gorman will continue her role as a membership consultant. Sales team members will round out Cataldo’s team. Her responsibilities include cultivating strong relationships with senior industry leaders, refining corporate membership offerings, and pursuing grants and collaborative opportunities that align with the organization’s goal of bringing value to its members....
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