Directed by Ivan Zacharias of production house SMUGGLER for TBWA\Media Arts Lab, this Apple hero film titled “Flock” shows the iPhone fending off bird-like surveillance cameras in order to preserve customer privacy.
A fantastical, dystopian-like depiction of the online surveillance economy, “Flock” underscores that Apple’s Safari is a browser that’s actually private.
VFX houses House of Parliament and Legacy Effects created the surveillance birds.
Client Apple Agency TBWA\Media Arts Lab Production Company SMUGGLER Ivan Zacharias, director. Bird Design Legacy FX Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor. VFX House of Parliament Color TRAFIK Sound Design/Mix Barking Owl Music Gus Koven, sound designer. Music Editorial Model Citizen
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
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