INNOCEAN USA has promoted Jeremy Asselin to SVP, managing director on the Hyundai North America account where he will oversee all operations of the business.
Formerly VP, group account director on Hyundai, Asselin was serving as the interim SVP, managing director for the last six months while the agency searched externally to fill the position. During this time, he led with distinction, forged a strong partnership with Hyundai clients and streamlined efficiencies and operations among the team. Under his leadership, the agency has been able to sharpen brand positioning and increase creative output.
“Jeremy’s ability to foster an environment that is both stable and embraces our Explorer mindset has been pivotal in identifying ways to modernize and evolve the agency workflow to better serve the Hyundai brand–it was clear to me that he is the perfect candidate for the position,” said INNOCEAN USA CEO Steve Jun.
Human promotes Kamela Anderson to West Coast EP and head of sync
Music production and supervision company Human has promoted Kamela Anderson to West Coast executive producer and head of sync. In this new role, Anderson will oversee all West Coast operations for Human, including PostHuman, an independent postproduction entity.
As Human’s former head of sync and A&R, Anderson helped build the music supervision department. Anderson has spent the past eight years in various roles within Human. She has grown with the company as a rising voice in commercial music.
Anderson’s career in advertising began in sales at HSI Productions before joining Anonymous Content to work in its in-house sales department. After that, her journey at Human began, where Anderson worked on several notable brand films that went on to win many industry awards, including four Clio Awards, a Bronze Pencil, a Gold Andy Award, and a Silver Lion. Her work at Human spans brands like Apple, Xbox, Adidas, Samsung, Amazon, BMW, Netflix, NFL, Meta, Gatorade, Google, Doritos, Mountain Dew, and a Nike spot which garnered recognition from the soundtrack’s artist. For “Dream Further,” Nike’s gloriously girl-powered ad promoting the Women’s World Cup, Joan Jett’s “Bad Reputation,” was synced, delivering optimal emotional impact. Jett later lauded this needle drop as “stunning” and “carrying a strong message beyond the brand” while being honored that year with a Bronze Clio.
“I built HumanSupervision as a new offering in 2020, and we’re continuing to expand our reach, both on the West Coast and internationally,” remarked Anderson. “My creative partner Mike Jurasits and I are very hands-on collaborators and continue to push the envelope with our artist partnerships. Recently, we took a simple music supervision... Read More