Employing a simple rewind device used to provocative effect, this spot opens on a couple framed tightly, locked in a sensual lingering kiss. We pull out to reveal that this tryst is actually taking place in a seductively lit pocket of a bowling alley, as the action suddenly reverses. What follows is a montage set to electronica music depicting the entire evening preceding the kiss in reverse motion, from glances and touches charged with desire moving backward to the date’s tentative first moments.
Finally, we’ve rewound all the way back to the street outside Bowlmor Lanes as the young man waits for his date to arrive. We end with the only words spoken in the entire spot as the pretty young woman approaches him with a shy smile and a “Hi.”
This youthful departure from outdated blue collar bowling stereotypes was directed by Marc Wilkins of Rabbit for New York ad agency Meter Industries.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More