AE Production, a full-service production company, unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta, was brought to life using a cutting-edge volume wall and shot virtually in Miami.
“This campaign is a perfect example of what AE Production excels at,” shares EP Derrick Nevot. “We thrive on incorporating new, exciting, and innovative technology into our projects at every opportunity. By using a volume wall, we were able to create a virtual environment that seamlessly blended with practical elements and actors, resulting in a natural and realistic feel. Anitta could genuinely engage with the camera and her surroundings, avoiding the complexities of filming at a real concert with thousands of attendees.”
AE Production brought on award-winning Director Simon Brand, known for his work on the renowned TV series, “Law & Order” and music videos for artists such as Shakira, Jessica Simpson, and Ricky Martin, to direct this campaign. Alongside him, Oscar-nominated Cinematographer Pedro Luque, celebrated for his cinematography in the 2023 Netflix film, “Society Of The Snow,” also contributed his exceptional visual storytelling skills.
“As a Latino myself, I love working with Latin talents,” expresses Brand. “It allows us to infuse our rich culture into everything we create. Collaborating with Anitta, one of today’s most iconic Latin artists, brought an incredible energy to the set. We combined her magnetic presence with our unique visual style to create something bold that perfectly complements BODYARMOR’s vibrant brand, resulting in something truly special.”
Miami based AE Production caters to businesses and organizations seeking top-tier video content. Backed by an experienced team capable of managing projects spanning from single-camera interviews to multi-camera, large-scale captures, AE Production delivers seamless execution from pre-production to completion. Their work can be seen in notable projects for clients such as Anheuser-Busch, Adidas, Royal Caribbean, Sherwin Williams, Lifewater, Bulova, Verizon, Burger King, Toyota and more.
Stephen Arnold Music Collaborates With WETA to Create a Memorable and Adaptable Sonic Brand
WETA Arts, the award-winning, magazine-style arts and culture series returns for its 10th season on the PBS flagship station with an elegant new sound. The latest collaboration between WETA, PBS’s Washington DC-based flagship station, and Stephen Arnold Music (SAM), the new music package reflects the show’s insightful take on DC’s diverse art scene in an understated and memorable way. “It’s a unique sound,” says WETA creative director Dylan Wilbur. “There’s a lovely calmness to it that perfectly complements the show’s new art deco visual look. I first listened to SAM’s demo while driving in my car. I hit play and instantly fell in love. I thought, wow, that’s beautiful.” WETA Arts is also the first show to leverage WETA’s first ever sonic branding. Created by SAM, the world leader in sonic branding, last year, the classically inspired signature sound is designed to give WETA a unified, instantly recognizable audio identity across each of its sub-brands and all touch points, broadcast and digital. It can be heard in different stylistic and mood treatments in promos, IDs, teasers and other marketing media for WETA PBS, WETA UK, WETA PBS Kids, WETA World, WETA Metro, and WETA Classical. “The sonic branding evokes our values: trust, intelligence, quality and enrichment,” observes Wilbur. “WETA is different from commercial broadcasters in that many of our viewers are also supporters. We wanted to convey the pride of ownership they feel for the station.” WETA’s sonic branding is also integrated into Signal in the Static, a longform spot celebrating the station’s historic leadership in news, documentary and educational programming. Airing in prime time through the fall political season, the spot features clips from... Read More