This animated spot, akin to a cinematic poem, brings to life a fantasy world through which we take an amazing trip, playing out the central premise that life is indeed unpredictable.
We open on a giant stream of assorted babies flying by us. The camera picks out one and so begins our hero’s odyssey. We follow him through all the trials and tribulations of childhood and teens, right through to coming of age as an adult, finding and falling in love with the right woman and having a family of his own. Through frame after frame of animation, the film culminates in the arrival of the Honda Jazz itself. The seats fly into frame neatly catching our character’s family and all their attendant paraphernalia to showcase the vehicle’s flexibility and the multitude of seat formations.
This wild ride came out of animation studio Nexus for Wieden+Kennedy, London. Nexus’ duo of Smith & Foulkes directed “This Unpredictable Life.”
Ben Cowell, head of 3D at Nexus, said, “From my very first discussions about the ambitions for this project it was clear that it would be one of the biggest challenges we have faced at Nexus. When describing the vision for the environments the phrase ‘Painting with Particles’ was used on more than one occasion, often in conjunction with the word ‘epic’. Every project raises the bar for the studio; in this case we would be creating 60 seconds of epic volumetric environments rendered in HD and all of which had to be believably 3D. The studio pulled together and we are really happy with the final result.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More