Invisible North orchestrated a groundbreaking global launch campaign for Sonos’ entry into the headphone market with the Sonos Ace, featuring a television spot with Suki Waterhouse, innovative CGI social content, still photography, OOH, and DOOH campaign. Sonos tasked Invisible North with developing a campaign to introduce their first headphones to a fresh, refined, diverse audience.
The goal was clear: position Sonos and its newest product, Sonos Ace, as essentials for a generation that demands their sound to keep up with their vibrant lives. The global 360 campaign covered all bases.
From a hero TV spot featuring multi-talented actress, singer, and model Suki Waterhouse to out-of-home (OOH) ads in major cities, audio and radio spots, and a dynamic social media campaign, every element was crafted and coordinated by Invisible North.
CreditsProduction Company: Invisible North
Executive Producer: Amber Ward
EP/Film ECD: Nariman Hamed
Director: Peter Glanz
Director of Photography: Anthony Carella
Lead Content Producer: Tommy Petroskey
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More