According to Flavor’s Executive Creative Director Brian McCauley, from various concepts presented, the choice was made to illustrate the entirety of our universal human story in three chapters: Before, during, and after humanity. “Ultimately,” he explained, “we were all really excited about capturing the creative process as told through a journey through the cosmic landscape. It’s a bit of a surreal exploration, in a distinct visual style.”
CreditsProject Name: Complete Show Packages for 2024’s The AICP Show, The AICP Post Awards, and The AICP Next Awards Main Tools: Maxon Cinema 4D, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign Debut Dates: June 5 & 6, 2024, at the Museum of Modern Art Design/Production/Finishing Company: Flavor Managing Director: Neal Cohen Executive Producer: Kate Smith Producer: Brittany Maddock Executive Creative Director: Brian McCauley Associate Creative Directors: Brad Backofen, Colby Capes Senior Art Director: Mack Neaton Motion Designers: Adam Kohr, Dean Mosier, Marly Koven, Matt Trudell, Nicole Pappas Finish Artists: Ryan Esboldt, Justin Laurel Editorial Company: Cutters Executive Producer: Heather Richardson Producer: Brittany Maddock Assistant Editor: Leah Fishwick Sound Design, Music, & Mix Company: Another Country Executive Producer: Louise Rider Creative Director, Composer/Sound Designer: Joe Philips Mixer: Logan Vines Audio Assistant: Nora Strickstein Managing Director: Tim Konn Producer: Josh Hunnicutt
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More