Los Angeles-based HELLO! has signed director Robert Hales for commercial, integrated, and music video representation. His credits include videos for artists such as Justin Timberlake, Gnarls Barkley, Britney Spears, Kings of Leon, Miley Cyrus, Janet Jackson, and Nine Inch Nails, and commercials for Mazda, Microsoft, AT&T, Givenchy, Southern Comfort, Smart Car, and Levi’s, among others. Hale’s Jet’s clip “Are You Gonna be My Girl” won Best Rock Video at the 2004 MTV VMA Awards and only two years later his Rorschach-themed music video for Gnarls Barkley’s “Crazy” won the MTV VMA for Best Direction….Deutsch New York has hired Helen O’Neill as VP, director of art production. She was most recently director of art production for Young + Rubicam N.Y. O’Neill earlier served in the same capacity at Mother NYC, where she produced work for Dell, Virgin Mobile, 10 Cane Rum, Rembrandt, K-Y and other clients for Mother Advertising, Mother Productions and Mother Design. She also produced two of the Mother books: “Yo, Check the Perm” and “I Date aHooker,” as well as images for a line of candy, gum and air fresheners….Following its acquisition by Francisco Partners, Grass Valley has formed an executive team which will be headquartered in San Francisco and led by president/CEO Alain Andreoli, most recently an operating partner at Francisco Partners, and prior to that in such leadership roles as president of Sun Microsystems Europe and chairman/CEO of Hubwoo. Jeff Rosica has bee named Grass Valley exec VP/chief sales and marketing officer. Rosica is an industry and company veteran who previously served as a sr. VP and division head for the organization. And Grass Valley has hired Ian Halifax as executive VP/CFO….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
Read More