Here’s a film title for you: “Imagine A World Where Detergent Doesn’t Come In Plastic Containers”
Well, that’s pretty much all you need to know about director Bine Bach’s new film for Norwegian circular refill service På(fyll). Produced by Copenhagen-based Bacon and made with Oslo agency Anorak, the film showcases the Danish director’s signature deadpan humor in an exquisite and hilarious symphony that transcends time and space.
Client På(fyll) Agency Anorak Amundsen Tuvnes, Jens Bjorklund, creatives; Svein Werner Lyngmyr, design. Production Company Bacon Bine Bach, director; Magne Lyngner, exec producer; Øystein Dyb, producer; Jonas Blond, DP; Ida Nilsen, production manager; Marius Vesten, location manager; Stein Bjorgo, props master; Karen Eliesson, wardrobe; Ola J. Nestande, VFX; Markus Tangre, puppeteer. Music Mads Bergland. Color Grade TMLA Didrik Brathen, colorist.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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