Directed by Aaron Stoller of Biscuit Filmworks for Saatchi & Saatchi, this Tide spot titled “Stains Happen to the Best of Us” highlights that life on and off the track can get messy–and even Olympic athletes aren’t immune from stains. Thank goodness for Tide detergent.
Among those athletes featured in the spot are Olympics medalist Noah Lyles and Olympics legend Carl Lewis.
The spot–with the Paris Olympics in the offing–goes live today (6/24) and will air across TV, streaming, online video and social media.
Credits
Client Procter & Gamble Brand Tide Agency Saatchi & Saatchi Matt McKay, chief creative officer; Lauren Varvara, SVP, executive creative director; Jon Bellinger, VP, creative director; Lindsey Eckwall, associate creative director; Tracy Dennis, sr. producer; Chris Gilbert, VP, director experience strategy; Ali Gomez, sr. digital strategist; Shayla Nguyen, jr. strategist; Sarah Beaumont, CEO, Woven Collaborative; Caitlin Reynolds, president, Woven Collaborative. Production Company Biscuit Aaron Stoller, director; Shwan Lacy, founding partner; Holly Vega, exec producer; Ryan Bishop, producer; Sean Moody, head of production; Jo Willems, DP; Lester Cohen, production designer; Olivia Willats, wardrobe stylist; Yolanda Winters, makeup artist. Postproduction Harbor Steve Evans, editor; Luke Nelson, assistant editor; Jesse Schwartz, exec producer; Brooke Flowers, post producer; Glen Landrum, mixer; Andrew Wodzanowski, associate mixer; Adrian Seery, colorist; Joni Brandenburg, assistant colorist; Maxwell Hadson, color producer; Vincent Roma, compositing/conform. Talent Acquisition Platinum Rye Entertainment Will Ober, director, celebrity & influencer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
