Created as a continuation of the “More Wow than Ever” campaign which BBH Singapore and Immigrant Studio created for Samsung last year, this film centers on a couple who through their incredible Samsung Neo QLED 8K television set wind up immersed in varied experiences–to the point where they literally enjoy the “wow” factor.
Torben Kjelstrup directed the spot via Immigrant Studio. (Kjelstrup is repped in the U.S. by production company Furlined.)
“Every other TV defines ‘best’ in incremental specs and rational claims, but the most iconic brands drive desirability through emotional leadership. And the emotion we were single-minded about, from the environments to the acting, was that wow feeling that can only come from a truly immersive and superior TV experience,” said Charlene Chua, creative director at BBH Singapore.
Director Kjelstrup explained the appeal of creating a whole film that builds up to a simple “wow.” He shared, “Some of the strongest advertising I’ve ever seen works to plant a single word or phrase in the minds of people who see it. Finger licking good. Have a break. Connecting people. Just do it. Of course brands value the ownership of those phrases, but as a director I think the work itself benefits because it allows for films that work towards that one finite point. Which makes it punchy and memorable.”
CreditsClient Samsung Electronics Agency BBH Singapore Sascha Kuntze, chief creative officer; Charlene Chua, Heidi Kasselman, Gaston Soto, creative directors; Jereek Espiritu, Pam Ho, Jia Min Tan, Natalie Tan, creatives; Chris Chalk, Felicia Ong, strategy; Vanessa Thomas, producer. Production Company Immigrant Torben Kjelstrup, director; Phie Hansen, exec producer; Filip Marek, DP; George Karalashvili, production designer; Kato Gelashvill, stylist. Production Services Company Shelter & Radioaktiv (Georgia) Darko Skulsksy, Alber Zurashvili, founding partners; Gena Shevchenko, exec producer; Marina Karmolit, bidding producer; Yulia Foster, producer; Kristina Ilyina, 1st AD. Art Department Slow Pulse Casting Lane Casting Editorial Peter Brandt, editor. VFX Globetrotter Studio Andre Pulcino, VFX supervisor; Hannibal Lang, colorist. Sound Ballad Music Curation Sunny Kapoor
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More