In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of PSAs aimed to celebrate and support responsible fatherhood. The campaign’s latest spots, released as Father’s Day approaches, are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives.
The new #Dadication PSAs out of agency Campbell Ewald capture the stories of three young fathers–Alex, Jose, and Sammy–highlighting some of their “fatherhood firsts” in intimate interviews. Each father comes from a different background, and their stories capture the full range of emotions new fathers may experience–from anxiety to joy and purpose. The PSAs were produced by Campbell Ewald, with Christian Schultz serving as director and editor.
This PSA introduces us to Jose and his son. Jose is a young dad who shares what fatherhood means to him and how it’s changed his perspective on life.
Silmo Bonomi, chief creative officer at Campbell Ewald, said of the campaign, “More than advertising, these are young dads sharing their stories of joy, sacrifice and emotion, encouraging and empowering their peers to keep going and never stop being a dad.”
