Cadbury and VCCP London have teamed to create “distracted” ads, including this one titled “Mum,” with the source of the distraction being the newly created Cadbury Dairy Milk &More bar–which comes in two flavors, Nutty Praline Crisp and Caramel Nut Crunch.
The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in.”
In this spot a woman has locked herself out of the house in the pouring rain. She yells for her mom to let her in–but there’s no response. She calls “mum” on the phone–no answer. The daughter finally goes around to the back of the house, and looks inside through the window to find mom transfixed on the filling in a Caramel Nut Crunch bar.
Tom Speers of production house SMUGGLER directed both commercials in the campaign, including “Mum.”
CreditsClient Cadbury Agency VCCP London Chris Birch, Jonny Parker, executive creative directors; Laura Muse, creative director; Haley Koehn, Louise Organ, sr. creative team; Ali Augur, head of art; David Vass, sr. agency producer; Adam Edwards, design director; Charl Sherry, designer. Production Company SMUGGLER Tom Speers, director; Fergus Brown, managing director; Lucy Kelly, exec producer; Claire Jones, producer; Nick Morris, DP; Adam Evans, production manager; James Sharpe, 1st AD; Lucie Red, production designer; Terry Palamara, art director; Rupert Bowkett, location manager; Michelle May, wardrobe stylist; Eve Coles, hair & makeup stylist. Editorial The Assembly Rooms Eve Ashwell, Edward Cooper, editors; Phoebe Armstrong Beaver, sr. edit producer. Postproduction Black Kite Tom Mangham, colorist; Phil Whalley, post producer; Mark Stannard, VFX lead. Audio Post 750mph Sam Ashwell, sound designer & engineer; Olivia Ray, head of production; Aishah Amodu, sr. audio producer. Food Photography Aaron Tilley, food photographer.
Perlorian Brothers, Agency Lifelong Crush โKickstart Your Heartโ For Kicking Horse Coffee
Directed by The Perlorian Brothers via Canadian production company Merchant, this 45-second spot for Kicking Horse Coffee from agency Lifelong Crush opens on a donkey looking wistfully at the sun-splashed horses trotting past the humble barn where he spends his days.
His routine is dull and unvarying--until he spots a cobweb-covered motorcycle in the back of the barn. The sound of a revving engine signals the start of the music. At the same time, the songโs breakneck opening accompanies a color-splashed visual of the donkey barreling out of the barn, riding the motorcycle, and doing a donut before going full-throttle into the surrounding valley and onwards to the rest of the world.
The energetic and heartwarming spot captures the exhilaration that a good cup of coffee can provide and serves as an urgent reminder not to let life pass you by. In other words, be that donkey.
Titled โKickstart Your Heart,โ the commercial is being shown on TV and online across Canada and the U.S.
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