Natasha Lee, an alum of SHOOT’s 2021 19th Annual New Directors Showcase, helmed this spec spot for Hipcamp titled “Mother’s Day Glamping.”
The piece from freelance director Lee introduces us to an immigrant daughter who surprises her mother with a glamping trip for Mother’s Day, in gratitude for all of the sacrifices she’s made for her growing up. Together, they revel in the landscape, sip cocktails, and roast s’mores, building a new phase of their relationship that builds on their existing bonds but deepens their connection as adults.
Credits
Client Hipcamp (spec piece) Production Coral Media LLC Natasha Lee, director; Erick Turcios, DP; Grant Sicora-Friesen, assistant cameraman; Masha Lyass, production design; James Camali, grip. Cast Phoebe Chen, May Chen; Cheryl Chong, voiceover. Editorial Rex Edit Bill Marmor, editor. Color Grade Dan Swierenga, colorist. Animation Natasha Lee
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
