Invisible North orchestrated a groundbreaking global launch campaign for Sonos’ entry into the headphone market with the Sonos Ace, featuring a television spot with Suki Waterhouse, innovative CGI social content, still photography, OOH, and DOOH campaign.
Sonos tasked Invisible North with developing a campaign to introduce their first headphones to a fresh, refined, diverse audience. The goal was clear: position Sonos and its newest product, Sonos Ace, as essentials for a generation that demands their sound to keep up with their vibrant lives.
The global 360 campaign covered all bases. From a hero TV spot featuring multi-talented actress, singer, and model Suki Waterhouse to out-of-home (OOH) ads in major cities, audio and radio spots, and a dynamic social media campaign, every element was crafted and coordinated by Invisible North.
Known for its high-quality sound and obsessively crafted design, Sonos sought to break into a new market of younger, fashion-forward consumers. To reach this audience Invisible North embraced a culturally-savvy, fashion-forward approach, presenting Sonos Ace headphones as both a piece of technology and a stylish accessory for self-expression.
The 360 campaign is anchored by a TV spot shot in Tribeca that elevates a tech accessory into the realm of high fashion and luxury style. Meticulously designed shots harmonized with Suki’s track “My Fun” and showcased the product. Directed by frequent collaborator Peter Glanz, Invisible North, an agency, production, and post-house hybrid, handled every aspect of the commercial in-house—from concept creation and script development to production, post-production, and outputting. Legendary sound house Q Department ensured the sound quality matched the visual excellence, capturing the premium audio experience that Sonos deserves.
Invisible North tapped into the trend of using CGI in brand campaigns by working with Universe out of Amsterdam to craft the headphones and effects. Stock footage of iconic landmarks, including Big Ben in London and the Statue of Liberty in New York City, was combined with photorealistic computer models. The result: believably real film clips that amplified these iconic places, generating buzz and shareability akin to experiential stunts. This approach gave people worldwide a chance to meet Sonos Ace in a visually stunning and culturally relevant manner.
“We are so proud to have had the opportunity to partner with Sonos to take them into new uncharted territory as a brand with the launch of Sonos Ace,” said Amber Ward, Founder and CEO of Invisible North. “As a creative agency and production company hybrid, we were able to craft the Sonos Ace story with unmatched speed. Our hybrid model is special and it allows for an effective and streamlined process on 360 projects, as we’re able to work on various components simultaneously. This is what we love to do and we are so thankful to Sonos for trusting us on such a momentous moment in their company history.”
Supporting the TV and CGI efforts is a fashion-forward OOH campaign featuring Suki Waterhouse as well as audio spots set for global distribution.
Invisible North is proud to partner with Sonos in this exciting new chapter, continuing its mission to create unforgettable, culturally resonant campaigns.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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