The humorous :30 and :15 spots tackle the sensitive subject of lawn disease - and introduce the groundbreaking solution, Scotts Turf Builder Healthy Plus Lawn Food
No one wants to catch lawn disease, and discussing treatment for this very public malady can be uncomfortable. In two new spots from Scotts – “The Talk” :30, and “Misdiagnosis” :15 – the brand’s lawn doctor – Scott for Scotts – returns with expert advice. Treading the turf of double entendres with the lawn doctor and his patients are agency MullenLowe, which created the campaign, production company Smuggler and director Benji Weinstein, editorial company Union NY and editor Justin Quagliata, aka “Q”.
In “The Talk,” Scott gets serious with a man about lawn care, sharing graphic depictions of lawn disease, followed by a revelation of Scotts Turf Builder Healthy Plus Lawn Food, which prevents 27 diseases while feeding your grass.
Similarly, Scott resolves a “Misdiagnosis” by letting a woman know that her dry spots in her lawn can be cured not by watering, but through treatment with Scotts Turf Builder Healthy Plus Lawn Food.
Both spots are airing now.
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MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More