Nashville-based idea-driven agency BUNTIN has been selected as composite decking giant Trex’s Media Agency of Record, after having spent the last decade serving as the brand’s Lead Creative & Strategic AOR. The expansion of the agency’s scope of work for Trex includes media planning and buying with support on traditional & digital channels and strategic sponsorships in the United States & Canada.
“We’re thrilled and honored to expand our strategic relationship with Trex. They’ve been incredible partners for 10+ years and, together, we’ve been able to achieve significant results across their business and also become good friends. Proof that genuine collaboration, great work, and great business outcomes can – and do – go together,” notes BUNTIN CEO Jeffrey Buntin, Jr.
BUNTIN was brought on as Trex’s creative & strategic AOR in 2014, breaking the composite decking innovators away from the noise of market competition to shift the brand from first to next. The idea of “Engineering What’s Next in Outdoor Living®” spurred five years of dramatic growth for the brand, during which residential revenue increased to $1.1 billion and shareholders were rewarded commensurately.
“We are fortunate to have such strong business support from the BUNTIN team,” says Leslie Adkins, VP of Marketing for Trex. “Their focus on driving our business won them our creative account a decade ago and that same focus has now earned them our media business. Whether times are good or challenging, BUNTIN is committed to helping us plan, execute, and push the bounds for what’s next for Trex.”
The expanded scope of work will extend the long-term partnership to include BUNTIN’s talented media team, with the agency’s in-house media practice having been responsible for the planning of over $1.4 billion in media over the past 10 years.
About BUNTIN
Headquartered in Nashville with operations in Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.
About TREX COMPANY
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainably made, wood-alternative decking and deck railing – all proudly manufactured in the U.S.A. – and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named 2023 America’s Most Trusted® Decking Brand and one of 2022’s 50 Best U.S. Manufacturers by IndustryWeek. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), Twitter (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
