Christina Anderson has joined Cutters Detroit as executive producer. The announcement was made by Cutters Studios president/managing director Craig Duncan and Cutters Detroit managing editor Louis Lyne.
Anderson joins Cutters from McCann Detroit where she served as integrated art producer. Honing her expertise in showcasing artistic prowess, mentoring others, and connecting with diverse and colorful people as part of McCann Worldgroup, Anderson turned out notable work including sourcing the perfect photographer and producing the inaugural photo shoot for Lockheed Martin’s global brand campaign. Working alongside exceptional creatives and clients, Anderson while at the agency leveraged all her passions, which include vast experience as a freelance photographer, writer, and illustrator.
The almost 13 years Anderson spent with M.A.C. Cosmetics has also proven incredibly impactful. Starting there at the ground level, she ultimately rose to the position of creative business manager.
“Christina is a complete breath of fresh air,” began Lyne on behalf of his Cutters Studios colleagues, many of whom have directly collaborated with Anderson over the years. “As we forge ahead in an entirely new landscape with new working models, Christina became our hands-down choice. Her out-of-the-box approach is a perfect fit–not to mention her brilliant sense of humor, and her ability to find fun in adversity.”
Anderson noted that she worked often with the Cutters Studios family of companies over the years, including Cutters, Another Country and Flavor where she witnessed a “blend of professionalism, personal touch and fun,” which drew her in to join the team “as those are pillars that are innate in my own career experience.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More