DAVID Miami has named Edgard Gianesi as its chief creative officer.
Affectionately known as Ed, he has a long history with DAVID, having worked for the agency since 2015. Most recently, Gianesi served as the executive creative director of DAVID’s São Paulo office, where he led his team to winning over 25 Cannes Lions, among other honors from The One Show, D&AD, and Clio, for brands like Coca-Cola, Burger King, and Faber-Castell. Gianesi now takes over from Rafa Donato, who held the position of chief creative officer at DAVID Miami for the past three years and was recently named CCO of Ogilvy Brazil.
“After years of doing world-class work for brands in Brazil and the UK, Ed will continue helping our clients in the U.S. and from one of our most iconic offices,” said Pancho Cassis, global CCO of DAVID.
Carolina Vieira, managing director of DAVID Miami, added “Ed has a history with DAVID, an agency that highly values its talents and takes pride in seeing them evolve within the network’s structure. Moreover, he brings the experience of working with international clients and brands seeking creative excellence as a business differentiator, poised to make an impact in the U.S. market. A warm welcome from our entire Miami team to Ed.”
Gianesi, a professional with a copywriting background, has built his career working for various global brands. Before joining DAVID, Gianesi served five years as global creative director at Lowe UK for Unilever (Knorr, Persil, Becel, Signal), Cadillac, and many other brands.
“DAVID Miami has an incredible track record, and leading this team is a source of pride and a challenge for any creative professional. My goal is to maintain the excellence achieved over the years and keep DAVID Miami at the forefront as one of the most relevant agencies in the world,” said Gianesi.
DAVID Miami has been working with new clients including Google, Netflix, and Pennington. Besides Miami, the DAVID network has five more offices worldwide in São Paulo, Buenos Aires, Madrid, Bogotá and New York, with talent from over 25 nationalities.