Rodeo Show has signed Him & Her, a directing duo consisting of Kevin Zacher and Christa Renee, for representation in the U.S. market. Him & Her's directorial credits include commercials for San Diego Tourism, Burger King, McDonald’s and Sony.
The duo’s commercial output blends slice-of-life moments with natural aesthetics and a spritz of pop culture. Their eclectic Western upbringings contribute to this blend, with Renee originating from California’s misty Central Coast and Zacher emerging from Arizona’s rugged landscapes.
Katie Walker, executive producer at Rodeo Show, commented, “Kevin and Christa each have their own eclectic styles and skillsets that have enabled them to flourish in the commercial space individually. But when they team up, something magical happens – a beautiful dance that builds on their strengths as artists. They also have a battle-tested shorthand that our clients will appreciate, whether they’re bouncing ideas off each other to elevate the creative, prepping extensively for a shoot, or swiftly tackling a production challenge on set.”
Renee and Zacher broke into directing following award-winning photography careers spanning commercial and fine art. Having helmed shoots in the capacity of live-action director and still photographer, they bring a unique vantage point, both as storytellers and collaborators, as they aim to create an inclusive and harmonious on-set environment for agency creatives and video and photography crews to thrive while ensuring visual consistency across all campaign deliverables.
“At our core, we are visual storytellers, and commercials are a medium where we can bring our worldview as artists, parents, and consumers to help brands reach audiences in fresh ways,” remarked Zacher. “That’s our sweet spot; trusting our instincts and allowing those honest yet impressionistic human moments to come out as naturally as possible without being overly scripted.”
Renee, a graduate of the Art Center College of Design, has had a camera in her hand since the age of 8. From portraiture to advertising, fashion to travel, her diverse portfolio reflects her wanderlust spirit and passion for family bonding and motherhood. Splitting her time between city life, ranch life, and traveling the world, she has solo directed spots for Chase, Subaru, Holiday Inn, Target and Quicksilver. She’s had assorted photography clients, including Apple. Renee is a PDN 30 recipient whose work has been honored by American Photo and Communication Arts.
Zacher, who grew up skateboarding, snowboarding, and listening to punk music, naturally gravitated towards a career as a snowboard photographer for magazines and brands worldwide, eventually elevating to a tenure and principal photographer for Burton Snowboards. After navigating one too many avalanches and sketchy helicopter landings, Zacher shifted his creative lens to campaigns for consumer brands. He has solo directed commercials for the likes of Levi’s, Verizon and Sony, and turned out photography for Apple, Coca-Cola and Anheuser-Busch. His expansive body of work has been honored by American Photo, PDN, Communication Arts, and the Telus Ski and Snowboard Music Festival Photographer Showdown.
Joining Rodeo Show marks a homecoming for Him & Her. They were last repped as a duo by the company before departing to pursue directing careers separately. They soon recognized the strength of their partnership, especially with the production resources offered by Rodeo Show. Consequently, they chose to reunite and rejoin the roster.
“Family is important to both me and Kevin, personally, and Rodeo Show and their reps align with those values on a professional level,” concluded Renee. “They took a chance on us earlier in our career when we transitioned to the director’s chair, and they’ve been nothing but supportive and loyal to us as friends and collaborators ever since. We are thrilled to build on our relationship through this signing.”
