ArtClass has brought director Mike Ho aboard its talent roster. The Northern California Bay Area native is known for a wide range of work, initially establishing himself in still photography before diversifying famously into music videos, then commercial and branded work, and now his first feature film.
Ho directed the branded film Ministry of Sound, and helmed videos for music royalty like Bad Bunny, J.Lo, Nicki Minaj, Maluma, H.E.R., Cardi B, and Shakira. Prior to joining ArtClass, Ho was repped in the commercialmaking/branded content space by production company Rodeo Show.
Hailing from the small Bay Area town of Milpitas, Ho was inspired by his environment from an early age. He began crafting short films and videos by age 11 before transitioning into still photography. He built a robust career snapping local superstars and capturing the essence of his hometown, ultimately shooting for publications like People, Vibe, XXL, and Maxim. His talent behind the lens organically spilled over into directing music videos for local artists, one of which caught the attention of Interscope Records and laid the groundwork for his formidable career as a director of music videos. Along with his impressive commercial and branded work, Ho is currently expanding further into the narrative space, helming his first feature film, Persona, starring Shanti Lowry, Sophia Ali and Andrew Howard.
“The team at ArtClass matches my passion for the work, and they really embrace artistic evolution,” said Ho. “They’re not afraid to redefine narrative boundaries, which is what I’m always striving for when I step behind the camera. I’m beyond excited to get to pair up with this group and can’t wait to bring my creativity to ArtClass and its outstanding client base.”
Kirsten Arongino, managing director at ArtClass, said, “Mike’s natural gift for storytelling, flair for innovation, and compelling visual instincts consistently elevate his work. He’s a major force in music videos–everyone’s probably seen a Mike Ho project and didn’t know the artist behind it. We’re thrilled to be able to bring his creative mind to our clients and honored to be his collaborators and champions as we shepherd his work out into the world.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More