Rakish, the artist-driven production collective co-founded by managing director Preston Garrett and Golden Globe-nominated director Marc Forster, has brought Bruce St. Clair aboard its directorial roster for U.S. representation.
St. Clair’s artistic path into advertising began in art college in London where he delved into interior three-dimensional design. It was here that his instinctive storytelling skill began to take shape, laying the foundation for a career that would redefine visual narratives and make its mark in the advertising landscape for brands like Audi, Mercedes-Benz, Lexus, Fiat, IKEA and Samsung, and agencies BBDO, Goodby Silverstein & Partners, DDB, David&Goliath, and TBWA, among numerous others.
St. Clair’s work has won assorted accolades including Cannes Lions, Clios and D&AD distinction. Prior to joining Rakish, he was repped in the ad arena by Believe Media.
“In Bruce, we found a kindred soul–a storyteller whose passion and commitment mirror our own,” said Garrett.
St. Clair said, “I rely on instinct and chemistry. With Preston, this was immediate, and Rakish’s commitment to a job is outstanding.”
“At Rakish, we understand that behind every director is not just a body of work, but a human being with a unique story to tell,” added Garrett. “Bruce epitomizes this ethos, seamlessly blending his artistic mastery with a grounded perspective on the transient nature of our industry. He approaches each project with the ambition of a visionary and the humility of a true collaborator.”
Upcoming, St. Clair has new work debuting for Toyota, a commercial made in collaboration with Burrell Communications as well as a campaign for Chevrolet out of Commonwealth//McCann.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More