Jessica Dierauer has been promoted to executive producer of music and creative content at Young & Rubicam, New York. Reporting to Lora Schulson and Nathy Aviram, co-executive directors of content production, Dierauer will be responsible for everything related to music–from licensing tracks and hiring composers, to creating new opportunities for Y&R’s clients throughout the entertainment industry.
She previously served as executive content producer for Y&R New York where for the past two years she has produced and executed integrated campaigns, websites, new media applications and events for clients like LG, Office Depot and Malaria No More. In 2010, Dierauer produced Y&R’s music seminar at the Cannes Lions Festival, which featured influential musicians Trevor Horn and Thomas Dolby, and New Yorker music critic Sasha Frere-Jones.
“As music and brands continue to become more closely aligned, this creates a stronger need for musical specialists within an agency,” said Jane Barratt, president of Y&R New York. “Music has always been one of Jessica’s favorite parts of the production process. She’s paired bands like The Brazilian Girls with Axe and James Pants with Levi’s. Her strong connections in the music, entertainment and production industries will no doubt bring great opportunities to current and potential clients.”
Prior to Y&R, Dierauer was senior producer at Bartle Bogle Hegarty, N.Y.
TikTok’s Fate Arrives At Supreme Court; Arguments Center On Free Speech and National Security
In one of the most important cases of the social media age, free speech and national security collide at the Supreme Court on Friday in arguments over the fate of TikTok, a wildly popular digital platform that roughly half the people in the United States use for entertainment and information.
TikTok says it plans to shut down the social media site in the U.S. by Jan. 19 unless the Supreme Court strikes down or otherwise delays the effective date of a law aimed at forcing TikTok's sale by its Chinese parent company.
Working on a tight deadline, the justices also have before them a plea from President-elect Donald Trump, who has dropped his earlier support for a ban, to give him and his new administration time to reach a "political resolution" and avoid deciding the case. It's unclear if the court will take the Republican president-elect's views — a highly unusual attempt to influence a case — into account.
TikTok and China-based ByteDance, as well as content creators and users, argue the law is a dramatic violation of the Constitution's free speech guarantee.
"Rarely if ever has the court confronted a free-speech case that matters to so many people," lawyers for the users and content creators wrote. Content creators are anxiously awaiting a decision that could upend their livelihoods and are eyeing other platforms.
The case represents another example of the court being asked to rule about a medium with which the justices have acknowledged they have little familiarity or expertise, though they often weigh in on meaty issues involving restrictions on speech.
The Biden administration, defending the law that President Joe Biden signed in April after it was approved by wide bipartisan majorities in Congress, contends that... Read More