What’s the most relevant business and/or creative lesson you learned in 2023 and how will you apply it to 2024?
Embracing change, embracing different, is the way to go. Considering different points of view, inviting people that are different into your teams, trying new technologies, grabbing AI by the horns! because embracing change will always lead to something fresh. The pursuit of what is different becomes an invaluable asset, fueling creativity and success.
While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for 2024?
We’ve not only mastered the complexities of remote productions, ideation, and mentoring, but we’ve also cultivated a mindset and a unique flexibility for content creation no matter the limitations. Technology has been our ally, and this alliance is set to endure. As we step into a new and rapidly evolving chapter of technology, particularly with AI, I think the key is to make sure we keep things human—keeping our focus on the authentic core. We can’t take the eye off that.
It’s election’s year so we’ll again have division amongst people. If a brand wants to really connect with people, it’ll have to be stay truthful and honest, use a very distinctive storytelling, and not only rely on AI because it won’t be enough. The magic lies in combining strong insights, a creative strategy, and the human touch. Chances are that budgets won’t increase so we’ll need to continue being creative in that sense as well.
